コンテンツマーケティングアソシエイト

Workato is the operating system for today’s fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world’s top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

Workatoは、今日の動きの速いビジネスの業務プロセスを自動化するプラットフォームを提供しています。Workatoは、6000を超える顧客を抱える高成長企業として、Salesforce、Workday、ServiceNowのSaaS上位3社からの投資を受け、アプリケーション及びデータ統合、業務プロセスの自動化市場に革命をもたらしています。GartnerとForresterの両社から市場におけるリーダーとして認められ、ビジネスとITの両方のユーザーが、アプリケーションとデータを統合し、堅牢でセキュリティとガバナンス機能を有し、企業全体のワークフローを自動化できる唯一のAIベースのプラットフォームです。Slack、Grab、Box、Visa、Broadcomをはじめ、国内では、メルカリ、ファースト・リテーリング、ペイペイなどで既にご利用頂いています。

We are looking for an experienced Content Marketing Associate to join our growing team to support Japanese content and customer initiatives. The ideal candidate will have experience developing content and strategies for sales, growth and product marketing, while exhibiting editorial craftsmanship. You have an almost-perfectionist attention to detail, strong communication skills, and a dedication to infusing B2B marketing with a more relatable, creative, and human touch.

私たちは、日本のコンテンツと顧客のイニシアチブをサポートする為に、現在成長しているチームに加わる経験豊富なコンテンツマーケティングアソシエイトを募集しています。理想的な候補者は、編集の技術を持ち合わせながら、販売、成長、製品マーケティングのためのコンテンツと戦略開発をした経験がある人材です。細部に注意を払う事が出来、柔軟なコミュニケーションスキルを持ち、B to Bマーケティングに関連性があり、創造的で、人間味のある人材を望んでいます。

Workato has a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the “Top 47 Enterprise Startups to Bet Your Career On in 2020” and the “Hottest 13 Productivity Software Startups to Watch in 2020!” by Business Insider.

Workatoには、前向きで多様性のある、コラボレーション文化があります。私たちは、好奇心が強く、独創的で、賢く、勤勉で、日々成長を求めるエネルギッシュな人材を探しています。Workatoは、「2020年にキャリアを賭けるトップ47のエンタープライズ・スタートアップ」、「2020年に注目すべき最もホットな13の生産性向上ソフトウェア・スタートアップ!」に選出されています。また、ビジネス・インサイダー誌では、「予想されるソフトウェア開発者の不足に先んじて、プログラマー以外の人でも簡単なアプリを作成するのに役立つトップ15のスタートアップ」と紹介されています。

Responsibilities 役割と責任

  • Develop and create content (customer case studies, emails, ebooks, videos) to drive clear results across a variety of channels 

コンテンツ(顧客の事例、電子メール、電子書籍、ビデオなど)の開発および作成を行い、さまざまなチャネルで明確な結果を導き出します。 

  • Interview customers and partners with a focus on understanding their specific challenges, the solution, and helping them configure data-driven ROI, and creating relevant content

顧客やパートナーにインタビューを行い、課題やソリューションを理解して、ROIを拡大する為の視座を提供したコンテンツを作成することに重点を置きます。

  • Localization of existing English content for the Japanese market

日本市場向けの既存の英語コンテンツのローカリゼーション

  • Create and manage an editorial calendar for our Japanese blog to ensure constant volume of content

一定量のコンテンツを確保するために、日本のブログの編集カレンダー(計画)を作成し、管理します。

  • Oversee social media efforts in Japan - researching and growing relevant channels to amplify our content for an APJ audience

日本でのソーシャルメディアの取り組みを管理する - 日本市場の顧客向けのコンテンツを拡大するための関連チャネルの調査し、日本市場での成長促進を支援します。

  • Support development of sales enablement material for the Japan team whenever required

必要に応じて、日本市場における販売戦略及び施策の策定を支援します。

Required Skills and Experience 必要なスキルと経験

  • Native Japanese speaker with business proficiency in English

日本語を母国語とし、ビジネス英語に堪能な人材

  • 2-3 years B2B experience developing and localizing high-quality content in the form of website landing pages, bylined articles, social media writing, sales enablement materials, ebooks, case studies

B2Bの会社で、ウェブサイトのランディングページ、プレスリリース、ソーシャルメディアのコンテンツ執筆、販売戦略資料、電子書籍、ケーススタディ作成など、高品質なコンテンツ開発およびローカライズした経験が2年以上ある。

  • Exceptional communication, prioritization, and time management skills

優れたコミュニケーションとプロジェクト管理(優先順位付け、および時間管理)スキルがある。

  • Experience working cross-functionally, especially across marketing disciplines, sales, design, and engineering

人事、マーケティング、営業、会計、開発・製造、サポート、ITなど、部門の枠を超えた業務プロセスに関する知見がある。

  • Strategic, metrics-driven mindset and a passion for the art and science of content marketing

戦略的で各種KPIの策定ができ、コンテンツマーケティングの技術への情熱がある。

  • Demonstrated record of successfully shipping high-quality projects with independence and confidence

主体的に行動し、自信を持って高品質のプロジェクトを成功へと導ける確かな実績。

  • Experience with content management platform, Marketo preferred

コンテンツプラットフォームの利用経験がある。Marketoなどのクラウド・ビジネスアプリの使用経験は尚可。

  • Familiarity with Adobe suite would be an advantage

Adobe suiteの使用経験があれば尚可。

  • Portfolio of Japanese writing samples required

日本語のライティング・サンプルのポートフォリオの提示。

Why Workato? Workatoで働くメリット

  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!) 

リモートの従業員(現在は私たち全員!)をサポートする、協調かつ協力的な的な国際的なチーム環境

  • Long-term prospects for a professional career in a high growth company.          

急成長企業におけるプロフェッショナルとしての裁量と長期的キャリアの展望

  • Flexible Work culture

柔軟な職場文化

  • Be part of a community-oriented organization with a history of giving back

恩返しの歴史を持つコミュニティ指向の組織の一員になれる

  • Best in class technology tools to empower you to do your best work

最高の仕事をするためのクラス最高のテクノロジーツールを提供

  • Support for professional development and continuous learning

専門的な能力開発の為の継続的な学習サポート

  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

ウェルネスプログラム(フィットネス・チャレンジや各種イベント)

  • Company-sponsored team-bonding activities and team celebrations

会社主催のチーム間の協調を活性化する活動やチームからのお祝い

  • Employee and Customer referral bonuses

従業員とお客様の紹介ボーナス・プログラム

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