Workato is the operating system for today’s fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world’s top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

Workato has a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the “Top 47 Enterprise Startups to Bet Your Career On in 2020”, the “Hottest 13 Productivity Software Startups to Watch in 2020!”, and the “Top 15 startups helping even non-programmers build simple apps, ahead of an expected software developer shortage” by Business Insider.

Responsibilities

We are looking for a Head of Product Marketing, Commercial. In this role, you will be responsible for:

Working cross functionally with Marketing, Sales Enablement, Product teams to enable Workato’s Sales, SE's, SDRs on the following:

  • How to talk to IT/Business Technology prospects and customers and crafting just the right message to differentiate our solution in the marketplace

  • Developing content for outbound sales/SDR campaigns, including emails, 1-pagers, videos, customer-facing decks

  • Build sales tools like 1st meeting deck, ROI spreadsheets and content for sales and expansion playbooks, sales kickoffs, and other enablement programs

  • Synthesizing competitive data into battle cards including laying competitive traps, anticipating and overcoming objections

  • Translate product features into compelling value-based messaging that drives interest, sales, and expansions

  • Sit in and review sales calls to deeply understand the audience - their experiences and pains - and to best translate them into compelling messages to help them realize the outcomes they can achieve with Workato.

  • Drive various GTM campaigns including building customer-facing collaterals for those campaigns, producing content for the demand generation team (e.g. landing page copy, ad copy, offers, etc.) tracking/reporting on them.

Requirements

Qualifications / Experience / Technical or Soft Skills

  • 3+ years of professional experience in product marketing, sales, or sales enablement

  • Proven ability to synthesis huge bodies of content and communicate it clearly in a sales-consumable format

  • Strong experience in building a portfolio of high-quality slides, collaterals, and videos that have moved the needle for Sales

  • Experience in making complex concepts come alive for people in a memorable way

  • Track record of creating effective customer facing content for sales teams, demand generation teams, or customer success teams

  • History of working with sales teams, demand generation teams and product terms with the ability to dig-in to understand product differentiators and how to translate that for sales and demand generation teams

  • Passion and ability to work well in a fast-paced, rapidly changing environment

  • Strong analytical and critical thinking skills

  • Growth mindset, ability to iterate, and design-thinking approach to problem-solving

  • Excellent organization and time management skills

  • Strong communication skills and especially writing skills to communicate complex concepts in an easy to understand and compelling manner.

Why Workato?

  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!)

  • Long-term prospects for a professional career in a high growth company

  • Flexible Work culture

  • Be part of a community-oriented organization with a history of giving back

  • Best in class technology tools to empower you to do your best work

  • Support for professional development and continuous learning

  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

  • Company-sponsored team-bonding activities and team celebrations

  • Employee and Customer referral bonuses

All full-time regular employees in the US will also have the following benefits:

  • Workato Stock Options at one of Silicon Valley's fastest growing startups

  • Health benefits: Medical, dental, vision for you and family

  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Employee Assistance program

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