About Workato

Workato is the operating system for today’s fast-moving business, providing a cutting edge, low-code/no code platform that enables users to painlessly create automated workflows across applications and databases. Our platform is highly rated by both Forrester and Gartner in the Integration Platform as a Service (iPaaS) industry. We are trusted by over 7,000 of the world's top brands such as Box, Grab, Slack, and more.

Why join us?

Workato is pioneering the future of work through intelligent automation. Workato has recently closed a $110M Series D round which will help grow the Workato team worldwide. We’re committed to revolutionizing how integration is done, with investment from the biggest names in SaaS - Salesforce, Workday, and ServiceNow - and experienced leadership from companies like Oracle, Apple, Tableau, Microsoft, Uber and more. Some of the world’s top brands are Workato customers including Slack, Grab, Box, Visa, and Broadcom.

Workato has a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the “Top 47 Enterprise Startups to Bet Your Career On in 2020” and the “Hottest 13 Productivity Software Startups to Watch in 2020!” by Business Insider.

We are looking for a Content Marketing Strategist to own Lead Generation Content such as ebooks, whitepapers, infographics and more. This person will own the process from working with Product Marketing on messaging, to writing the content, working with design to produce it and then launching it as a campaign. They will work closely and act as project manager with lead gen to make sure the asset gets launched and monitor results. 

Responsibilities

We are looking for a Content Marketing Strategist. In this role, you will be responsible for:

  • Help create lead gen content strategy

  • Create whitepapers, ebooks, one pagers, infographics, video scripts - any content that can be used in a lead gen campaign

  • Write crisp, SEO friendly copy for landing pages, ads, and emails

  • Work with the lead gen team to create compelling content for ads, landing pages and all parts of lead gen campaigns

  • Create campaign action items for each asset and manage each part of the activation with the correct team member

  • Monitor and report on the progress of these assets to inform future content campaigns 

Requirements

Qualifications / Experience / Technical or Soft Skills

  • At least 3+ years of B2B experience developing high-quality content in the form of ebooks, whitepapers, case studies, landing pages with an SEO and ops focus

  • Exceptional communication, prioritization, and time management skills

  • Experience working cross-functionally, especially across marketing disciplines, sales, design, and product

  • Strategic, metrics-driven mindset and a passion for the art and science of content marketing

  • Demonstrated record of successfully shipping high-quality projects with independence and confidence

  • Experience with Marketo, Salesforce, Wordpress, Google Analytics, Ceros preferred

Why Workato?

  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!).

  • Long-term prospects for a professional career in a high growth company

  • Flexible Work culture

  • Be part of a community-oriented organization with a history of giving back

  • Best in class technology tools to empower you to do your best work

  • Support for professional development and continuous learning

  • Company-sponsored team-bonding activities and team celebrations

  • Employee and Customer referral bonuses

All full-time regular employees in the US will also have the following benefits:

  • Workato Stock Options at one of Silicon Valley's fastest growing startups

  • Health benefits: Medical, dental, vision for you and family

  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Employee Assistance program

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