About Workato

Workato is the operating system for today’s fast-moving business, providing a cutting edge, low-code/no code platform that enables users to painlessly create automated workflows across applications and databases. Our platform is highly rated by both Forrester and Gartner in the Integration Platform as a Service (iPaaS) industry. We are trusted by over 7,000 of the world's top brands such as Box, Grab, Slack, and more.

Why join us?

Named an “enterprise start up to bet your career on” by Business Insider, we are driven by innovation and looking for team players who want to actively build our company. We recognize that people can only thrive with great responsibility and ownership if they are equipped to strike a balance between productivity and care. Therefore, we offer all employees a vibrant and dynamic work environment, along with a host of attractive benefits that they can enjoy at work and beyond. 

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. If this sounds right up your alley, please submit an application below. We look forward to getting to know you!

Responsibilities

We are looking for a Head of Website. In this role, you will be responsible for:

  • Optimizing Workato’s public website as a strategic marketing channel and demand generation engine to maximize ROI through the lens of Product Management, where our website is treated as a product 

  • Compiling and distilling various data sets into key insights and experiment recommendations in accordance to Scrum style framework

  • Maximizing website user experience, site performance and resulting business outcomes by orchestrating all elements of Workato’s public website including key landing pages, SEO analytics, etc.

  • Closely monitoring metrics tied to efficiency and productivity while performing continuous iterations to improve overall strategy and performance of Workato’s public website

  • Leading a team of associate product managers, front and back end engineers, data analysts with dotted lines into brand and design, SEO Analytics and Product Marketing

  • Collaborating cross functionally with the entire marketing team including Demand Generation, Content, etc.

  • Presenting the successful experiments and business insights to management on a recurring cadence

Requirements

Qualifications / Experience / Technical Skills

  • Bachelor’s degree in a technical field

  • 7+ years of Digital Marketing experience within B2B SaaS industry

  • Experience in being the sole owner of a website for a B2B SaaS company, constantly running series of experiments 

  • Subject matter expertise in successfully managing B2B enterprise website(s) with strong accountability and proven track record for measurable business outcomes

  • Proficiency in Website analytics tools(ie. Google Analytics), A/B testing tools(ie,Optimizely), Google tag manager

  • Proficiency in coding languages like Java

  • Knowledge in SEO

  • Ability to draft a wireframe

Soft Skills / Personal Characteristics

  • Strong quantitative analytical skills

  • Entrepreneurial, solution-oriented mindset with creative problem solving skills

  • Good UI/UX instinct

  • “Get things done” mentality

  • Strong presentation skills 

  • Strong written and verbal communication skills

Why Workato?

  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!)

  • Long-term prospects for a professional career in a high growth company

  • Flexible Work culture

  • Be part of a community-oriented organization with a history of giving back

  • Best in class technology tools to empower you to do your best work

  • Support for professional development and continuous learning

  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

  • Company-sponsored team-bonding activities and team celebrations

  • Employee and Customer referral bonuses

All full-time permanent employees will also have the following benefits:

  • Workato Stock Options at one of Silicon Valley’s fastest growing startups

  • Flexible and personalized medical and wellness benefits (protection for hospitalization and surgical procedures, clinical outpatient visits, accident coverage and more...)

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