Workato is the operating system for today’s fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world’s top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for an experienced B2B Content Marketer with an understanding of SEO and MarketingOps to join our growing team. You have experience developing B2B content; a dedication to infusing B2B marketing with a more relatable, creative, and human touch; and running reports is second nature to you  - you are always optimizing your SEO and content strategy.

Workato has a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the “Top 47 Enterprise Startups to Bet Your Career On in 2020” and the “Hottest 13 Productivity Software Startups to watch in 2020!” by Business Insider.

Responsibilities

  • Work with Content team to develop and create content (customer case studies, emails, ebooks, videos, landing pages, emails) to drive clear results across a variety of channels

  • Run the editorial calendar for a blog property

  • Do SEO keyword research for posts, help increase page rankings for target keywords, and create SEO programs to ensure our content is being served to the right people

  • Liaise and Interview Customers with a focus on understanding their specific challenges, the solution, and helping them configure data-driven ROI

  • Create comprehensive reports, tracking the team's progress using tools like Google Analytics and Marketo

Requirements

  • At least 2+ years of B2B experience developing high-quality content in the form of website landing pages, bylined articles, social media writing, sales enablement materials, ebooks, case studies with an SEO and ops focus

  • Exceptional communication, prioritization, and time management skills

  • Experience working cross-functionally, especially across marketing disciplines, sales, design, and engineering

  • Strategic, metrics-driven mindset and a passion for the art and science of content marketing

  • Demonstrated record of successfully shipping high-quality projects with independence and confidence

  • Experience with Wordpress, Google Analytics, Marketo preferred

Why Workato?

At Workato, all full-time permanent employees will have the following Benefits.

  • Travel Opportunities to our Global HQ - Mountain View, California and/or other locations for Trainings and Meetings 

  • Long-term prospects for a professional career

  • Flexible Work culture

  • Workato Stock Options

  • Pantry stocked with healthy snacks and drinks

  • Weekly lunch stipend 

  • Referral Bonus (customer / employee)

  • Company-sponsored team building events

  • Wellness program that includes company paid massage therapy

  • Health benefits: Medical, dental, vision for you and family

  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits

  • Company-paid life insurance

  • $300 towards health benefits of choice such as smartwatch, fitness tracker, gym membership

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