General Position Summary

Wieden+Kennedy believes that each team member makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities outlined in a job description.  Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

The Copywriter Resident works in creative partnership with an Art Director Resident to concept, create and produce effective creative deliverables.  The Copywriter Resident is responsible for the verbal and textual content of these deliverables.  

 

Major Responsibilities/Primary Functions

  • Works closely with Brand Management and Strategy to understand client creative brief 
  • Brainstorms with Art Director Resident to create innovative, ground-breaking concepts for print, OOH, radio, digital, and television that strategically deliver within the confines of client brief
  • Writes clear, persuasive, original copy
  • Submits ideas and discusses progress with the Creative Directors before making presentations to clients
  • Interacts with, presents to and explains creative concepts both internally, and to clients as required at all levels
  • Amends, revises or redevelops campaigns in response to feedback from the Creative Director or clients
  • Works collaboratively with Production and Brand Management to ensure proposed creative solution can be feasibly executed within the time and budget given on the brief
  • Oversees campaign through the production stage to completion
  • Attends photo shoots to provide creative supervision and quality controls for third parties in the production process such directors, photographers, illustrators, and artists
  • Provides concept development for and participates in new business pitches as needed
  • Keeps up to date with popular culture and trends
  • Stays abreast of current trends in creative work produced within the advertising industry 

 

Qualifications, Distinguishing Characteristics and Special Requirements

  • Ability to submit a reel and portfolio of creative work
  • Well-developed communication skills including ability to articulate creative concepts and rationale for client and team
  • Ability to work on multiple projects simultaneously
  • A proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
  • Exceptional initiative, attention to detail and follow through skills
  • After hours work and overnight travel may be required

 

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