At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are looking for a results-oriented, innovative Global Brand Marketing Manager to support our flagship brand, Magic: The Gathering. In this role, you'll be responsible for leading multi-channel global campaigns to bring our brand’s entertainment expressions to life. By coordinating the efforts of our global marketing teams, you'll find new ways to engage, delight and entertain our fans while achieving business goals.

The best candidates have a proven background in marketing, business strategy, and/or communications. In fact, you have probably led marketing campaigns for new products, entertainment franchises, developed new business strategies and/or handled corporate communications – preferably for an entertainment brand.

In this role, you will craft positioning statements, channel strategies, and innovate on tactics to entertain target audiences.

What you'll do:

Marketing Management

  • Build positioning statements, marketing beats and comprehensive strategies for each campaign.
  • Lead marketing channel groups to develop creative centers, channel approaches, and lead tactical execution.
  • Collaborate with regional teams to build custom campaigns and tailored approaches to each market
  • Work with Consumer Insights and Business Intelligence teams to identify trends, opportunities, and points of innovation.
  • Manage and evaluate critical metrics across campaigns.
  • Identify cross-studio marketing opportunities.

Franchise Coordination

  • Maintain and update master franchise calendar for your area
  • Close communication with Business Intelligence and Consumer Insights to maintain up-to-date reports of identified key success metrics
  • Pitch in on other Franchise team projects and responsibilities, including but not limited to: Entertainment marketing plans, product marketing plans.

Brand Management

  • Assist and advise other teams on brand integrity matters.

What you'll bring:

You are creative, collaborative with others, get things done, and have fun along the way. You are a high energy, entrepreneurial business mind who can lead teams of diverse skillsets to a goal.

This is a high-profile role within the company, so you possess an outstanding sense of self-awareness and strong diplomatic skills. You're a specialist at relationship-building and know how to bring parties to the table to build collaborative outcomes and deliver high-quality results. You’d rather do and lead than sit back and wait for orders.

  • A minimum of 3+ years professional marketing or business strategy experience required.
  • Exceptional interpersonal communication skills
  • Knowledge of, interest in or experience with games, sci-fi, fantasy properties and passionate fan communities required
  • Knowledge of the pop culture and entertainment industry, trends and enthusiasm for research
  • Proven ability to lead large, cross-functional teams (international teams a plus)
  • Proven ability to successfully plan, develop and execute campaigns and projects independently
  • Rock solid organization, time management and attention to detail.
  • Creativity, flexibility and positive attitude.

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Wizards of the Coast are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.