The National Export Strategy (NES) provides Myanmar with a detailed framework and decision-making instrument to guide the country’s trade development and boast its export competitiveness. It outlines concrete, market-based solutions to address competitiveness constraints affecting Myanmar’s competitiveness in global markets. It is the NES’s vision to create “sustainable export-led growth and prosperity for an emerging Myanmar.”

The NES provides a targeted plan for Myanmar to effectively allocate resources (financial, technical and institutional) to specific trade development priorities. In doing so, the NES aims to stimulate the country’s trade and export sector, creating jobs and contributing to the overall socio-economic development of the country. The NES goals of export competitiveness and diversification are guided by the following strategic objectives:

  • Fostering sustainable, inclusive and equitable export-led growth
  • Ensuring a consistent, predictable and transparent policy, legal and regulatory framework
  • Developing competitive, diversified and branded exports
  • Building modern, enabled and supportive institutions to respond to exporters’ diverse needs
  • Building physical trade infrastructure


The Myanmar public and private stakeholders involved in the design of the NES selected 7 priority sectors for export development. The strategy was adopted in 2015 and will run until 2019. The priority sectors include rice, beans and peas, marine products, textile, timber and wood products, rubber and tourism. Later, the fruit & vegetable sector was also considered to hold the most potential to contribute to Myanmar’s economic and social development. Thus, the fruit & vegetable sector was included in NES in 2017. 

In September 2017, the Myanmar Trade Promotion Organization at the Ministry of Commerce and the Myanmar Fruit and Vegetable Producer and Exporter Association (MFVP) held a workshop on prioritization of fruit & vegetables in the national export strategy. Stakeholders identified melon, mango, and tea as top priorities for export among many fruit and vegetable. Second priorities include banana, coconut and pomelo.

Thus, working committee for elaboration of each national export strategy framework for selected fruits and vegetable is seeking technical assistance through specific consultancy assignments. This Terms of Reference specify for Myanmar Melon (both watermelon and musk melon).

Winrock International leads the implementation of the Value Chains for Rural Development (VC-RD) project, funded by the U.S. Agency for International Development (USAID). Increasing the productivity and profitability of smallholders in Myanmar has the potential to substantially improve food security and livelihoods in poor, rural communities. VC-RD provides technical assistance to producers, farmer groups, agribusinesses and community organizations in the five value chains, including melon. By introducing new technologies and techniques, improving access to extension services, stimulating private sector investment and promoting market-based approaches, this program aims to boost production and incomes of farming households. VC-RD is implemented with various partners, including grantee Myanmar Fruit and Vegetable Producer and Exporter Association (MFVP).



The purpose of this consultancy is to elaborate a national export strategy for Myanmar Melon that will provide an export development framework under which initiatives will be undertaken towards the improvement of the country’s export performance.

The overall objective of this assignment will be the improvement of the competitiveness of Myanmar Melon in the local, regional and international markets. This will be achieved through the development of a national export strategy of Myanmar Melon that will be undertaken through a national team comprising all key stakeholders; the public sector, the private sector, the academia and the Myanmar Melon producer’s society.

This short-term assignment will be financially supported by the USAID Value Chains for Rural Development project, implemented by Winrock International with grantee MFVP.

The project management team for this assignment will be consisted of representatives from Myanmar Trade, Ministry of Commerce, Ministry of Agriculture, Livestock and Irrigation, MFVP, Myanmar Melon Producer and Exporter Association, and Winrock International.

The key output of this project will be the production of a national export strategy document for Myanmar Melon.


Specific tasks to be undertaken

The specific tasks to be undertaken are:

i) Identify opportunities, competitive and comparable advantages, priorities and development costs associated thereof as the basis for a national export strategy for Myanmar Melon.

ii) Establish a framework for addressing supply side and other capacity constraints through an integrated approach.

iii) Develop Melon Marketing Strategy and Promotion Plan to increase consumption locally.

iv) Manage the collection and collation of data.

v) Facilitate meetings and workshops of stakeholders.

vi) Follow up on activities arising from meetings and workshops for the development of NES for Myanmar Melon.

vii) Produce the final national export strategy document for Myanmar Melon and present them in public fora as follows:

  1. Inception report at the kick start workshop at the commencement of the assignment
  2. First draft strategy report at Consultation meeting with Melon Stakeholder
  3. Detailed sector strategies to NES Team
  4. Final national export strategy report.


Duration of the assignment 

This project is expected to take about 5 weeks between around August 2019, tentatively as follows;

  • 5 days: desk work research (e-mail communication with MFVP Melon VC team) 2 weeks: in-country assessment and interview stakeholders with the support of MFVP Melon VC team + 1 person MyanTrade for translation and facilitation following but not limited to
    • Meeting with MFVP and MyanTrade
    • A stakeholder workshop for an initial collective discussion
    • Visit Melon growing areas and do the interview to relevant stakeholders at respective area
    • Visit Commodity Exchange Center at Muse (Chinese Border)
  • 1 week: desk work on findings/proposal write up
  • 10 days: consultation workshop with stakeholder (2 days) while training MFVP Melon VC team and MyanTrade how to carry on [end August]


Anticipated Start Date 

The assignment is expected to start as soon as possible.



Winrock will facilitate the engagement of the consultant. Authorized expenses would include the consultant’s daily rate, travel expenses (economy class round trip ticket to Yangon, per diem, travel emergency evacuation insurance, in route expenses like taxis, visa, etc.) MFVP’s grant under the Value Chains for Rural Development project (Upgrading of Value Chain of Melon) will cover the costs of holding workshops and the production, printing, copying and publication of reports according to technical and financial proposal by selected consultant(s)/farm.


Skills, experience and competencies 

This assignment is for an individual consultant with following qualifications:

  1. An advanced degree in Economics or Business Administration or relevant topic
  2. Extensive knowledge of and experience in export trade, export policy and strategy formulation, preferably in fresh produce trade.
  3. Strong analytical skills which should be demonstrated by recent work on trade development or public-sector reform.
  4. Good interpersonal skills and the ability to influence people at senior levels both in government and in the private sector.

Application Submission

Interested consultants should submit a resume/curriculum vitae, along technical proposal/cover letter which should clearly indicate the approach which will be used to carry out the activities outlined above and a timeline indicating activities and milestones.

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