Director, Delivery Lead 1, Marketing Services

Who We Are

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.

Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

Location

This is a hybrid role, which we’ve termed Work from Near (WFN). This model requires the ability to work on-site in a hybrid capacity (Tuesdays, Wednesdays, and Thursdays) in one of our offices: Charlottesville, VA (HQ), Durham, NC, Columbus, OH or Boston, MA.

The Opportunity

As a Director, Delivery Lead 1, you will partner with engineering, design, strategy, and growth marketing directors to lead multidisciplinary project teams. Together, you'll establish and grow partnerships with clients to deliver world-class products that bridge marketing strategy with cutting-edge technology.

Responsibilities 

  • Lead design and technical projects that integrate marketing strategy with technology, including enterprise web and e-commerce solutions, marketing automation systems, Customer Data Platforms (CDPs), and other related technologies.
  • Utilize your client services experience to facilitate decisions on scope, design, architecture, and process, ensuring alignment with overall business and marketing objectives.
  • Communicate effectively with cross-functional teams, including engineering, product management, marketing partners, and C-level executives, to drive project success.
  • Develop and articulate comprehensive project plans and goals, ensuring alignment across teams and driving seamless implementation.
  • Manage client accounts, including budget, project scope, and relationships, fostering long-term partnerships.
  • Encourage sustainable workflow practices while maintaining focus on key client objectives and project deliverables.
  • Adapt to dynamic project scenarios and environments, leveraging appropriate project management frameworks (Agile, Scrum, Kanban, etc.).
  • Conduct regular client visits, up to 20% of the time, particularly during high-impact project milestones to ensure alignment and address any emerging issues.

Qualifications

  • 5+ years of experience in the software development industry, with a focus on project/program leadership roles (e.g., Project Manager, Product Manager, Product Owner, Team Lead, or Scrum Master).
  • Proven experience leading large-scale digital projects from discovery through UX design, implementation, and deployment.
  • Strong knowledge of UX/UI principles, web development processes, and digital marketing technologies.
  • Demonstrated ability to manage strategy and software projects with complex scopes and multiple executive stakeholders.
  • Excellent interpersonal skills, with effective communication across diverse roles and technical backgrounds.
  • Experience leading projects in various delivery environments, including waterfall, Agile, or hybrid structures.
  • Skilled in facilitating working sessions with client stakeholders and internal teams, driving collaboration and innovation.
  • Ability to simplify complex ideas and manage ambiguity for teams and clients.
  • Proven track record as a mentor and leader, fostering an inclusive environment for idea sharing and team growth.

Bonus Points

  • Professional experience as a Project or Product Manager and Scrum Master at a major technology consultancy or agency.
  • Experience with enterprise content management system implementations, such as Adobe Experience Manager (AEM), Drupal, and Sitecore.
  • Experience with marketing automation and customer engagement platforms, including Adobe Journey Optimizer, Adobe Campaign, Marketo, Braze, and Salesforce Marketing Cloud.
  • Strong understanding of digital marketing principles, strategies, and tactics, including A/B testing, personalization, SEO, analytics, and email marketing.
  • Experience managing distributed project teams and remote work environments.
  • Involvement in account planning and growth activities, contributing to business development and client relationship expansion.
  • Managed projects for executive-level client partners, including Fortune 500 clients, delivering impactful business results.
  • Relevant certifications: CSM, CSPO, PMP, SAFe Agilist (SA), SAFe Program Consultant (SPC), etc.

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

What We'll Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits: 

  • Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
  • Life & Disability Insurance
  • 401K matching
  • Flexible paid time off & paid company holidays
  • Parental Leave
  • Employee Share Purchase Plan
  • Employee Assistance Program (EAP)
  • And more!

*Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends.  To drive ongoing pay equity for team members, WillowTree conducts regular compensation audits.

United States Hiring Range
$100,000—$128,000 USD

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