Digital Marketing Operations Manager

Porto Alegre Brazil 

Who We Are

WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT).  The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.

Location

Our Digital Marketing Manager is an integral part of our team at WillowTree. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity in our Porto Alegre or São Paulo offices in Brazil. 

The Opportunity

As a Digital Marketing Operations Manager at WillowTree you will play a pivotal role in driving the efficiency, effectiveness, and alignment of our marketing campaigns. Leveraging extensive knowledge in Pardot, email marketing, reporting, landing page creation, you will ensure streamlined and impactful marketing processes that resonate with diverse customer segments. You will become our primary expert on the online habits and digital profiles of our buyers and target audiences. In collaboration with Demand Generation and Commercial Team counterparts you will help to segment audiences and develop targeted digital advertising campaigns to deliver our messages through the most efficient channels. As a data driven marketer, you will apply analytical rigor to everything you do and seek opportunities to improve ROI and boost performance at every turn. 

Responsibilities

  • Influence the creation of a cohesive go-to-market strategy for new customer acquisition
  • Study and document potential buyer profiles and conduct market research to define the best channels for driving awareness and conversion 
  • Optimize and oversee end-to-end marketing processes for planning, execution, and performance measurement
  • Drive effective campaign tracking and attribution, with a special focus on Pardot, email marketing, and digital campaigns
  • Develop and uphold data governance standards, focusing on accuracy, consistency, and compliance with data privacy regulations
  • Continuously analyze KPIs, assess marketing program impact, and guide the team on strategies for growth
  • Manage the creation, optimization, and analysis of LinkedIn and other digital display advertising and retargeting campaigns 
  • Analyze campaign data and user behavior to refine nurturing strategies for increased conversion rates
  • Collaborate with the Content and Design team to provide input on the performance of messaging, content, and ad creative driving continuous improvement
  • Ensure the integrity of data through the accurate and timely entry of data into WillowTree systems such as Salesforce.com, LinkedIn Sales Navigator, and Outreach.io.

Qualifications

  • 3+ years of experience in marketing operations, automation, or related roles
  • Excellent project management skills, with the ability to manage multiple tasks and priorities
  • Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.
  • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
  • Deep understanding of the B2B buyer journeys and digital advertising channels 
  • Ability to target audiences narrowly to boost ROI and analyze campaign metrics to identify performance improvement opportunities 
  • Robust analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations
  • A keen understanding of data management, governance, and related compliance regulations
  • Excellent communication skills and the ability to collaborate effectively across teams
  • Familiarity with industry trends and emerging digital marketing practices
  • Adept collaborator who enjoys working with cross functional teams including Content, Design, Demand Generation, and Business Development

Bonus Points

  • Pardot Certification
  • Experience with A/B testing and optimization strategies
  • Familiarity with HTML/CSS and coding concepts
  • High technical aptitude and familiarity with the software development space
  • A history of working at or with marketing, advertising, or technology agencies

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits. 

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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WillowTree knows incredible talent comes from all backgrounds. Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. We’re deeply committed to building teams that reflect the diversity of the populations we serve.

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WillowTree is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. 

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