The Wikimedia Foundation is the non-profit organization that operates Wikipedia – one of the most popular websites in the world, accessed by over 1.8 billion unique devices every month. It is the only non-profit in the top 50 websites, supported by a community of millions of individual donors around the world.
The Wikimedia Foundation is looking for an internationally experienced organizing and outreach manager to lead a recently established team focused on growing a vibrant, global ecosystem of Wikimedia content campaigns. Reporting to the Director of Community Programs in the Advancement department, this role is a special opportunity to apply experience and practices from other movements and digital campaigning contexts to Wikipedia’s unique, trusted process of public knowledge creation — to help the Wikimedia movement achieve its 2030 vision of becoming “the essential infrastructure of the ecosystem of free knowledge.”
Community-led content campaigns — like Wiki Loves Monuments, Art + Feminism, Women in Red, Months of African Cinema, or Wikipedia Asian Month — are the Wikimedia movement’s most successful tactic for organized content creation and bridging knowledge gaps on Wikipedia, Wikimedia Commons, Wikidata, and other projects. Increasingly, Wikimedia content campaigns provide accessible entry points for new contributors and partners motivated to spread reliable knowledge on high-impact topic areas (e.g. human rights, gender, climate and sustainability), and so have been identified as a key investment area for movement growth. The three-person Campaign Organizing program was set up in 2021 to shape and coordinate org-wide investment in tools, support systems, partnerships, and audience development strategies to grow the scale and impact of community content campaigns.
You are responsible for:
Collaborating across the Foundation, and with movement allies and partners, to create shared systems and frameworks for Wikimedia content campaigns:
- Working with the Campaigns Product Team and other product and technology partners on the design and implementation of action-focused software to support campaign and event organizers.
- Working with the Partnerships team to develop relationships and design joint activities with organizations that can help the Wikimedia movement access new contributors and audiences through campaigns (e.g. the African Union, the Inter-American Development Bank, the World Health Organization, or UN Human Rights).
- Designing global campaigns like #WikiForHumanRights and helping connect Foundation capacities — such as partnerships, communications, research, grantmaking, advocacy, and capacity building — to “topics for impact” prioritized by the Wikimedia movement.
- Learning from and partnering with Wikimedia Affiliates to increase the impact, visibility and sustainability of content campaigns.
- Working with Foundation data experts and community stakeholders to shape metrics and evaluation that help us understand the impact of campaigns on readers, contributors, and content.
Developing the Campaign Organizing team and operationalizing community support systems:
- Overseeing the design of training and capacity building for organizers with a wide variety of experiences and motivations, helping them to independently run content campaigns in the Wikimedia movement.
- Providing targeted program design and implementation support to key movement partners using campaign tactics.
- Providing inclusive mentorship and advisory support to organizers and grantees, helping them to apply campaign best practices in context.
- Developing documentation and resources, and working with other community-facing teams to provide peer learning spaces for campaign organizers to exchange knowledge and spark collaboration.
- Serving as part of the Community Programs leadership team — collaborating closely with the Director and peer program leads (Education, Culture & Heritage) to foster team culture, systems and strategy, develop cross-program collaborations, design shared evaluation frameworks, and set annual goals and budgets.
Skills and experience:
- 7+ years of experience building teams and managing collaborations focused on community organizing and digital campaigning for political, activist, or other social causes.
- A strong professional network in digital organizing or activism in global and multilingual contexts.
- Experience using digital technologies to expand the impact of social movements by training organizers, designing calls to action, or disseminating support to communities of practice.
- Experience with equitable and culturally inclusive approaches to organizing, especially in sensitive topic areas like the environmental movement, human rights, gender equality, or working with linguistic or ethnic minority communities.
- Experience working with organizers in the global majority, e.g. Latin America, Sub-Saharan Africa, Middle East and North Africa, or Asia.
- Outstanding verbal and written communication skills with the ability to craft accessible and engaging messages for internal and external stakeholders.
- Experience using data- and evidence-based approaches to design programs, services, and evaluation.
- Strong written and spoken English, and experience communicating to an international multilingual audience. Non-native English speakers are welcomed.
Qualities that are important to us:
- A passion for and belief in free and open knowledge, and a willingness to get involved in the complex, decentralized process of creating it.
- Commitment to diversity, equity, and inclusion — respect for and acceptance of multiple cultures and customs, and a curiosity about the world.
- Commitment to learning and development, and a passion for providing engaged coaching and mentorship for your team.
- Collaborative mindset and a proactive, empathetic approach to working cross-functionally in a complex organization.
Additionally, we’d love it if you have:
- Fluency or proficiency in a language other than English.
- Experience working with and/or managing remote teams: our team is already spread across South America, West Africa, and Southeast Asia, and we expect to continue building a team that reflects the global nature of our community.
- Experience as a Wikimedia contributor, or with using Wikimedia projects as part of your career.
- Experience providing support for other decentralized online or volunteer communities.
About the Wikimedia Foundation
The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.
The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.
As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.
If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at firstname.lastname@example.org or +1 (415) 839-6885.
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