Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $10 million AUD (roughly $7.4 million USD) to fund water and sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 200+ work tirelessly to make the biggest possible impact for people and the planet. Over the next couple of years, we’re working to increase our annual donation tenfold and we won’t rest until everyone in the world has access to clean water and sanitation services.

A bit about the role

Our brand resonates the most with consumers when they understand our unique story and mission. As we build out a dedicated team for the UK/EU, we are looking for a keen UK Marketing Manager who will boost our growth and drive customer retention through their market expertise and ability to optimise our lower and mid-funnel channel mix to bring our brand to life for the UK consumer. In addition, this person will execute plans that help build meaningful connections between consumers and the brand in the real world through partnerships.

Reporting to the UK-based Head of Consumer, you will forge strong cross-functional relationships across global teams to drive progress. You will work closely with our marketing team to build out world-class channel plans. You will also collaborate with the digital product team to manage site updates and tests, to ensure optimal deployment for UK users. You will use your insights and learnings to create a playbook that can be rolled out into other markets. 

Our hybrid hub model means this role will be remote first, though if you’re based in London there’ll be opportunities for some in-person connection and collaboration in a co-working space. We’re not immune to the effects of challenging time zones but we look to solve this by committing to some early starts or late finishes of collaboration “prime” time between hubs, no more than 3 days a week.

If you worked here this past month here are some things you might have been involved in: 

  • Work with Deliveroo and Gorillas to set up our first ever mass sampling campaign in the UK
  • Ask all the right questions of our direct mail channel partners, and do some number scrunching to make sure any future campaigns are as effective as possible
  • Workshop an exciting new January campaign with our global counterparts to help us unlock new customers at a massively reduced cost per acquisition (CPA).
  • Connect brand and business priorities to create a roadmap of potential partner brands for us to work with
  • Figure out how we can convince Amazon that we have to use the word ‘crap’ in our adverts, and we’re not trying to be vulgar!

Let’s talk about you

You have a natural curiosity and a passion for finding growth

You consistently demonstrate a growth mindset - never settling - and are always on the lookout for new opportunities, channels and improvements that will help us hit our objectives, and generate learnings that we can roll out to other geos. 

You’re both a thinker and a doer

You have proven experience not only developing and writing thoughtful brand plans but also executing successful marketing campaigns. You have a ‘bias for action’ approach -  a hands dirty, getting shit done kind of mentality. You can strategically appraise what is a good opportunity and fit for the brand through insights, and are able to get the best out of creative teams through constructive feedback.

You heart organisation and communication

You have been responsible for ensuring cross-functional and external partners are kept across project developments and requirements, overcoming the challenges of a remote-first environment. High level organisation, project management and great communication skills are your strong suits.

Data and numbers are your friends

You are confident in your ability to number crunch to measure and evaluate performance. You know how to own and manage a budget. You take data and use it to inform optimisations and recommendations that help achieve meaningful movement in brand awareness and conversion metrics.

You stay scrappy

You’re someone who takes a proactive approach and is able to navigate ambiguity. You lean on your flexibility and ability to roll with the punches (e.g. on timezones) as a reliable and resilient team player, so that you can deal with unexpected problems or tasks effectively. 

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, there’s the feel good stuff. As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. We also believe that helping to make the world a better place shouldn’t have to mean getting paid peanuts — it’s why we offer super competitive salaries, benefits like tailored learning and development opportunities, generous paid parental leave and free toilet paper (yes, you read that right). 

But you don’t have to take our word for it — our employees recently gave us our sixth consecutive Culture Amp engagement score of 90+ and we’ve been named one of BuiltInLA’s “100 Best Places to Work” two years in a row.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

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Inclusion & Representation

We’d love to know a little more about who applies to Who Gives A Crap. By sharing how you identify, we can improve our diversity, equity and inclusion efforts. How does this work? We anonymise and aggregate this information - then use it to help us understand who’s applying, and what we can do to reduce bias and be as inclusive as possible. All information provided will be kept according to our strict privacy standards.

Filling this part out is completely optional, but we really hope you choose to answer. Please know whether you decide to share or not will not influence the outcome of your application.

It’s important to us that when we’re asking this set of questions around identity and representation that everyone responding feels included and considered, so we’ve given you the opportunity to self-describe or opt out of answering entirely!

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