Want to challenge yourself at a high-growth startup AND make a difference in the world?

A bit about us

Hi, we’re Who Gives A Crap! We make eco-friendly toilet paper (as well as tissues and paper towels) and donate 50% of our profits to help build toilets for the 2 billion people in need. We love doing good, and we happen to be exceptionally good at it too! To date, we’ve donated over AUD$8.3 million (roughly USD$5.9 million) to fund sanitation projects around the globe. 

Our team is made up of over 120 amazing humans in Australia, the Philippines, China, the US and Europe and we’re working hard to reach our ambitious goals to create the greatest impact possible – for people and the planet. How ambitious you ask? Well, it involves increasing our annual donation 10-fold in the next couple of years to get closer to our mission – toilets and clean water for all!

A bit about the role

We know we sell toilet paper, but we’re truly a creative-led business at heart. Our brand prides itself in not only doing good in the world but also being a brand that people love!

As we grow quickly around the world and find our products in more people’s homes, we’re looking for a Brand Design Lead who will bring the right mix of design expertise, leadership, and hustle to help us elevate our brand’s identity to one that is design-forward, iconic, unmistakably us, and sings consistently across all platforms and channels. You'll join a kick-butt creative team as the go-to person on brand identity design—from packaging, to digital, to evolving our design guidelines—your design chops will help build and define the look of all our brand touch points.

This new role will report into our Creative Director, and will closely collaborate with and support our Branding and Packaging Specialist and lead the way in continuing to build out a Brand Identity team within our greater Creative and Brand team. You’ll also collaborate on projects across the Creative team and cross-functionally to ensure design consistency and excellence across all our work.

If you worked here this past month here are some things you might have been involved in:

  • Collaborated with our digital product team on a new landing page design.
  • Led a brainstorm for our upcoming limited edition packaging
  • Worked closely with our Branding and Packaging Specialist to come up with an art direction mood board for an upcoming photo shoot
  • Provided feedback to the video team on some visual inconsistencies in our end-card designs
  • Found yourself deep in Photoshop creating style frames for a type treatment animation. 
  • Spent time with your fellow design leads seeking early peer feedback on your work-in-progress to incorporate into the second iteration. 
  • Partnered with our People & Culture Team to map out upcoming brand design hires to build out your team
  • Had a work session with the Creative Director to map out your team’s goals for the quarter

Let’s talk about you

You live and breathe brand design, and you just can’t help but notice even the most subtle nuances of a brand’s look and feel across their physical and digital touch points every time you come across them. You’re (low-key) obsessed with keeping your finger on the pulse across new design-forward brands popping up, with a particular affinity for consumer goods brands, and keep an ongoing personal “database” of your favourite inspiration to share with your teammates. 

You love to think about the intersection between business growth needs and the evolution of a brand’s identity, and see the value in creating design systems that can be utilized and championed across all contributors to a brand experience, from growth channels to social and digital touch points, to PR mentions. You’re also a natural leader, and as much as you take pride in being on the tools creating designs and brand assets that “wow,” you equally enjoy developing a team and sharing inspiration in order to bring out the best qualities in your team members and achieve the biggest impact as a collective! 

You wear all sorts of hats 

Berets, caps, helmets - you look good in them all. We’re a small team and we all get our hands dirty. Most days you’ll be designing, other days you’ll be brainstorming new limited edition product ideas. Then, there will be days you’ll be solving a process problem or figuring out how to increase our cross-functional collaboration. This variety excites you, and you’re equally game to sport your team leadership cap as you are to jump into action with your execution hat on, roll up your sleeves, and put your design skills into action! 

Speaking of design skills, you are versed in both print and digital and love to work between both mediums. You are an expert at taking the big step back to see the brand experience from a big-picture point of view, and then can zoom in again to ensure each brand detail is accounted for across assets, and the brand experience is consistent throughout. 

You see the forest and the trees

Rather than just thinking through the individual element of a brand experience moment, you think about the entire experience it fits into and making sure it’s cohesive. You think about the moments before and after, and always consider what the customer might be thinking or feeling. You know how to bridge brand priorities with broader business objectives, and all the while keep your team’s engagement and development as a north star. 

You’re a roll model (pun intended!)

You are passionate about and skilled at leading and working cross-functionally to ensure everyone is engaged, effective, and enjoying themselves. Your crystal ball vision helps you stay a few steps ahead and you proactively seek to fill gaps in your knowledge to understand what might lie ahead. You’re excited to learn our approach and take the initiative to suggest new ways in which we can use design to deliver delight to our customers and our team!

You’re a feedback fiend
You welcome getting tips, tricks, and feedback on your work from your peers, not just within the Creative & Brand Team team, but cross functionally as well. You know that your work is highly visible and you understand that diversity in thinking makes work better . That’s not to say you have to take eeeeeeverything on board. You know how to filter and have the confidence and communication skills to explain your decision making. 

You give a crap

Yep. We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.


Phew, ok... let’s take a pause. Research suggests that at this point up to 60% of those identifying as women or under-represented folks might have talked themselves out of applying. But here’s the thing, you don’t have to check every box and we are serious about the growth and development of all those who join us. So please - introduce yourself and let us know about you!


Why you should work with us

Every minute you spend working with us, you’re making a difference. The more we grow, the bigger our impact. Sell your soul no longer! We think that’s pretty great, but we don’t stop there…

The job is amazingly flexible, something we’re working hard to hold onto even as we grow quickly. 

Our benefits are designed to support and be responsive to our healthy, happy and thriving team. On top of what you’d expect from a people-first team like ours, we offer tailored learning & development opportunities, generous paid parental leave, support through our parent and caregivers portal - Circle In, access to our digital mental wellbeing platform - Uprise… did we mention free TP? Oh, and you get to say the word ‘crap’ more than in any other job. Guaranteed.

We are passionate about fair and equitable remuneration. We pay competitively and thoughtfully based on your experience, the market and our insights. Just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in.

We’re not the only ones who think that working at Who Gives A Crap is pretty unbeatable. We’re honoured to have been recognised for the second year in a row on BuiltInLA’s “100 Best Places to Work” list, and most recently on their “Best Mid-sized Places to Work” list. 

We’re also humbled to have recently received our sixth consecutive Culture Amp engagement score of 90+ and as a certified B Corp, we're committed to the highest standards of social and environmental impact as a profit-for-purpose business.

How we roll

We are actively seeking team members of traditionally underrepresented backgrounds because we believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, nationalities, orientations, abilities and disabilities to come sit at our table. We don't care about your income, education or employment history either. Really! The only thing we're a stickler on is species – you have to be a person.

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