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White Ops was originally called Bot or Not and started in the back of a science fiction bookstore in Brooklyn in 2012. Although our name changed, our goal has remained consistent - protect the internet. As the industry leader in human verification and fraud protection, and the first company to receive MRC accreditation, we’ve defined the benchmark for the detection of digital ad fraud. Our patented technology protects digital advertisers, publishers, ad tech, and enterprise businesses globally by detecting and blocking bots. Even in the presence of sophisticated cybercriminal techniques like exploiting real people’s devices or mimicking human behavior, White Ops still prevails.
