At Team Whistle, we’re on a mission to build a global sports and entertainment company at the dynamic intersection of media, technology and commerce that elevates and inspires our audience and community of partners. Every day. Every way.

Team Whistle is seeking a Senior Paid Social Media Manager to lead the development and execution of paid media strategy. The Senior Paid Social Media Manager will service multiple clients, and sit within our organization’s media division, reporting directly into the Head of Social Content Agency. As a key member of the team, the primary focus of this role will be leading tactical planning, execution, optimizations, and reporting for a variety of clients across multiple paid media platforms. 

The ideal candidate will possess a strong working understanding of digital advertising channels, have the ability to analyze and report on media performance, and develop metrics-driven strategies to achieve client goals. They should understand the relationship between paid, owned, and earned social media tactics. Experience working with social media is a must. 


  • Use and analyze historical data and research to build digital media strategies, forecasting and supporting tactics for various clients and campaigns
  • Apply solid understanding of audience profiling techniques, media consumption habits, and competitive analysis to all strategies and plans
  • Build out and execute media campaigns across various platforms including paid social (Snapchat, TikTok, and Meta), paid search, display, video (YouTube)
  • Work with creative and content teams to inform and produce innovative campaign creative assets
  • Provide continuous optimization of live media campaigns to reach client goals and KPIs
  • Support internal team on the development and execution of audience development campaigns, inclusive of goals, targets, execution, optimization and reporting 
  • Work with the Insights Team to deliver reports and presentations on analytics and campaign results, while offering key insights, learnings, and recommendations
  • Support business development opportunities with strategic recommendations for platforms, tactics, and budget that supports the prospect’s business goals
  • Support and develop department best practices, standards & process documentation, and training
  • Keep track of budget pacing and actual spends to date
  • Conduct on-going testing and test new platform features and opportunities to stay at the cutting edge
  • Seeks out new paid social product offerings, vets and implements as appropriate
  • When relevant, manage relationships with outside media agencies and media vendors in planning and execution phases
  • Look for efficiency opportunities with automation to improve performance

Skills / Requirements: 

  • 5+ years of experience in media planning, buying, and reporting
  • Demonstrated ability with managing high-complexity projects and clients across multiple paid media platforms, including Paid Social, Paid Search, Display, and Video while meeting client goals and KPIs
  • Strong organizational, communication, and presentation skills to clients of varying sizes and levels
  • Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint 
  • Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst) 
  • Deep understanding of social media platforms such as Facebook, Twitter, Linkedin, Snap, etc. 
  • Ability to turn data into insights and recommendations, with a keen ability to share with clients in a way that is digestible 
  • Ability to prioritize workload while maintaining high attention to detail 
  • Advanced analytical skills and experience with Google Analytics, or a comparable analytics platform
  • Eager to learn and independently grow paid media knowledge and skill sets
  • Experience interacting with vendors/contractors
  • Proactively assess and resolve issues in a systematic manner, know when to escalate and to whom
  • Experience creating clear, concise reports suitable for multiple audiences (e.g., executive teams, clients, key stakeholders, partners, etc.) 
  • Capable of managing multiple deliverables and ability to seamlessly transition among them
  • Able to quickly identify, learn, and develop relevant tactics and targeting on new platforms
  • Stay up-to-date with relevant industry news, platform developments, and emerging media  
  • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment

At Team Whistle, we’re proud to offer a wide range of benefits. These include:

  • 80% of employer paid medical, dental and vision insurance premiums for employees and family members;
  • Unlimited paid time off;
  • Fully paid primary and secondary caregiver leave (10 and three weeks, respectively);
  • 12 months of free online therapy through Talkspace;
  • Annual membership fee covered for One Medical, a membership-based primary care practice offering both digital health and in-office care.

Team Whistle is currently operating mostly remotely. Candidates not based near one of our main offices (Charlotte, LA and New York) will be considered. 


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