Tik Tok Content Creator + Strategist 

At Team Whistle, we’re on a mission to build a global sports and entertainment company at the dynamic intersection of media, technology and commerce that elevates and inspires our audience and community of partners. Every day. Every way.

We're looking for a dedicated Tik Tok Content Creator and Strategist. This role would be responsible for strategizing, ideating, creating content, and community management for TikTok. This role would work cross-functionally with the broader Social Media team in addition to Influencer Relations to drive growth and engagement while executing an intentional, effective brand vision that feels TikTok-native. The ideal candidate would be a content creator with an eye for high-quality, engaging content that follows TikTok best practices and pushes innovation while staying true to the brand identity and voice.

Do you eat, sleep, and breathe internet culture? Are you passionate about publishers and content creators on social media and can summarize how and why certain videos blow up -- where did they take off, what makes them special, why are they worth sharing?

We're looking for an expert in all things Tik Tok and task manager who is naturally organized and detail-oriented, enthusiastic about social media and all things culture -- someone who is a data-obsessed self-starter with excellent judgement and communication skills.


  • Be one of the faces of our company on TikTok and other social media channels to promote and highlight trending/relevant topics for brand awareness, follower growth and driving the sports and entertainment conversation with an eye for engagement and audience growth.
  • Identify UGC from TikTok that should be reposted on the Whistle brand account, gain permissions from creators, and re-edit audio tracks as needed.
  • Ideate individually and collaboratively on engaging and innovative content ideas.
  • Track data and insights, compiling reports as necessary, and adjusting strategy and content regularly based on this info.
  • Strategize based off of data and insights and be able to present strategy to larger Social Media team.
  • Constantly track competitor content and trends.
  • Be comfortable being featured in self-produced Whistle TikTok content.
  • Full editing capabilities including sound and simple graphics.
  • Own caption writing and hashtag strategy adhering to TikTok best practices.
  • Community Management on all posts and in DMs - responding to comments consistently and in a timely manner.
  • Proactive Community Management - engaging on posts by TikTok creators relevant to ABH - liking their posts and commenting, etc.
  • High-level and intuitive understanding of the TikTok platform - including general awareness of what’s trending, demographics, and platform functionalities.
  • Work alongside department and cross-functional stakeholders to ensure that content is aligned with brand planning/calendars, brand aesthetics and our visual identity.
  • Stay up to date and also update larger social media team in regards to TikTok specific trends, sponsored challenges, and viral content.
  • Plan and prepare TikTok content calendar to share regularly with Social Media Team.
  • Identify TikTok influencers and creators that would be ideal partners for Whistle and work collaboratively with the Talent Team in regards to TikTok partnerships.
  • Able to work and take direction and constructive feedback from both peers and leaders across the organization.
  • The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and meme culture and how to credibly and sensitively work within it whilst maintaining brand safety.


  • ~1-2 + years experience managing social accounts for a publisher or brand (ideally a publisher, brand).
  • Must have a portfolio (or active accounts) showcasing videography and editing skills. Please add the link to your social accounts.
  • Must be generally fluent in all social platforms, including engagement best practices, formats, specs and paid promotion opportunities.
  • Experience being featured in self-produced TikTok content.
  • Videography skills with a focus on socially-native content.
  • Eager to learn and support team members as well as lead the rest of the team with a positive can’t stop won’t stop attitude.
  • Experience working with creative teams, especially video editors and designers.
  • Fluent with social analytics tools such as FB Insights, YouTube Analytics, Twitter Analytics, Simply Measured.


Apply for this Job

* Required

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Team Whistle are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.