Team Whistle is a sports and entertainment media company built to engage and activate today’s fans worldwide, wherever and however they want it.  As a pioneer in the creation and distribution of positive and relatable content globally, Whistle has an extensive portfolio of unscripted, scripted and interactive shows. Join us as we help brands, distributors, talent, sports leagues and media companies activate and engage consumers across the content ecosystem.

The ideal candidate will possess a strong working understanding of digital advertising channels, have the ability to analyze and report on media activity performance, and develop metrics-driven strategies to achieve client goals. Experience working with OTT platforms and social media is a must.

 

This position will service multiple clients and will sit within the organization’s media division, reporting directly to the Associate VP of Media. 

Responsibilities

Media Planning

  • Independently build digital media strategies and supporting tactics for various clients and campaigns, often from the ground up, with a focus on performance marketing strategies
  • Use and analyze historical data and research to inform planning strategies and performance forecasting
  • Apply solid understanding of audience profiling techniques, media consumption habits, and competitive analysis
  • Pursue and implement innovative media planning ideas, applications, and platforms

 

Media Buying

  • Execute media campaigns across various platforms including paid social, paid search, display, video (YouTube and OTT), and other media channels - experience with Snapchat, Pinterest, and TikTok is a plus
  • Work with creative and content teams to inform and produce campaign creative assets, helping with concepts and copywriting
  • Able to quickly identify, learn, and develop relevant tactics and targeting on new platforms
  • When relevant, manage relationships with outside media agencies and media vendors in planning and execution phases

 

Optimization & Automation

  • Provide continuous optimization of live media campaigns to reach client goals and KPIs
  • Analyze digital and social media behavior and patterns to drive engagement strategies in real time
  • Keep track of budget pacing and actual spends to date
  • Conduct on-going testing and test new platform features and opportunities to stay at the cutting edge
  • Leverage AI and automation to improve performance and efficiency

 

Reporting

  • Oversee the flow of data through internal consumption to external reporting
  • Work with the Insights Team to deliver reports and presentations on analytics and campaign results, while offering key insights, learnings, and recommendations
  • Evaluate, analyze, recommend, and implement third-party tracking solutions to improve our efforts
  • When applicable, ensure outside media agencies provide complete and actionable analysis of digital buys and optimizations for recent and future campaigns

 

Strategic Thinking and Leadership

  • Lead and work with the Media Team, and other relevant teams, to develop strategies and supporting tactics for media plans/buys
  • Share new and relevant advertising opportunities in written and verbal form to the media department and other relevant departments, including Account Management
  • Strategize ways to most effectively use media dollars to the greatest benefit for our clients across multiple platforms
  • Assess problems and concerns in a systematic, logical, and rational manner
  • Proactively resolve issues, know when to escalate and to whom
  • Assist in the training and mentoring of junior team members
  • Lead junior analysts on accounts and provide guidance and feedback on tactical implementation
  • Capable of managing multiple deliverables and ability to seamlessly transition among them
  • Lead briefing of activation team to guide tactical planning, with support from leadership
  • Support and develop department best practices and standards documentation and training
  • Proactively strive to level up the team and lead special projects that advances both the Media Team and the company
  • Look for efficiency opportunities with automation and is not afraid to question the norm for improvement
  • Strive to go the extra mile both internally for team members and externally for clients
  • Stay up-to-date with relevant industry news and platform developments

 

Communication Skills

  • Communicate in a clear, coherent, and professional manner to various audiences
  • Conduct straightforward and candid communication with team members
  • Provide confidence and reassurance to clients in all communication and delivery of work product(s) to align with our premium services
  • Listen well and solve problems to achieve the most effective outcome for the client, team, and agency
  • Proactively seek and gracefully accept feedback
  • Tactfully provide feedback to internal team members
  • Place strong relationships at the forefront with both internal team members and clients

 

Additional Responsibilities

  • Collaborate among multiple departments effectively and efficiently
  • Attend and participate actively in relevant team, agency, and client meetings
  • Support business development opportunities with strategic recommendations for platforms, tactics, and budget that supports the prospect’s business goals
  • Be accountable for delivering stellar work on time and on budget
  • Be a team player, inspiring trust and teamwork among the team and throughout the agency
  • Conduct business with a conscientious, straightforward, and dedicated work ethic
  • Respect all equally — internally and externally
  • Passionately uphold the agency brand, culture and values

 

Skills/Requirements

  • 5+ years of experience in media planning, buying, and reporting
  • Demonstrated ability with managing high-complexity projects and clients across multiple paid media platforms, including Paid Social, Paid Search, Display, and Video while meeting client goals and KPIs
  • Strong organizational, communication, and presentation skills to clients of varying sizes and levels
  • Ability to prioritize workload while maintaining high attention to detail 
  • Advanced analytical skills and experience with Google Analytics, or a comparable analytics platform
  • Eager to learn and independently grow paid media knowledge and skill sets
  • Experience interacting with vendors/contractors
  • Experience creating clear, concise reports suitable for multiple audiences (e.g., executive teams, clients, key stakeholders, partners, etc.) 
  • Bachelor’s degree 

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