Team Whistle – comprising Whistle, Tiny Horse, New Form and Vertical Networks – is a global media company that’s changing the sports and entertainment game. We create and distribute engaging content experiences for today’s audiences, always playing in the positive and resonating with what’s relatable. Our premium scripted, unscripted and interactive shows, podcasts, music and merchandise are available on the social, audio and streaming platforms that matter most. We help brands activate and engage consumers across the content ecosystem.

Team Whistle is looking for a seasoned, detail-oriented, and highly organized person to join the team as a Consumer Research Analyst. Reporting into the Senior Director, Insights and Analytics, you will oversee all primary research design and execution, including methodology, survey construction, sampling, programming, data tabulation, weighting, analysis and reporting. 

Sales Marketing Research / Ad Effectiveness Measurement

  • Measure the impact of branded social content campaigns and formulate recommendations to optimize
  • Empower sales teams with proprietary research insights aligned to their sales initiatives

Thought Leadership / Research Tooling

  • Oversee Thought Leadership: in partnership with a cross-functional team of internal leaders, establish Team Whistle as subject matter experts within the digital sports and entertainment media industry 
  • Create industry-leading infographics, reports and op-eds that offer unique and timely perspectives on the business and generate interest in the press
  • Be a trusted voice in speaking with media outlets and at research/industry conferences 
  • Proactively evaluate the latest research vendors & methodologies to up-level Team Whistle's research capabilities

Original Content / Owned Audience

  • Be the in-house expert on Team Whistle’s audience - leverage research to understand who they are, what they like, how they spend their time and how to reach them
  • Test show concepts and videos to aid in the development of new programming 
  • Leverage publicly available and syndicated data to help answer questions from throughout the organization

Cross-Departmental Support

  • Scope and execute consumer research for the entire enterprise 
    • Gather requests (including marketing, sales, programming, content, social, etc.)
    • Translate questions into specific hypotheses for testing and identify the best research approach
  • Contribute to ongoing social analytics reporting and analysis for both inhouse and client channels, e.g. YouTube analytics 
    • Use data to forecast performance, set benchmarks, generate data-backed optimizations

Desired Skills and Experience:

  • 1-3 years experience in research or analytics (experience at a vendor, polling firm, or in-house research team)
  • Demonstrated ability to integrate and translate multiple data sources into actionable insights
  • Experience writing surveys and analyzing crosstab data required
  • Experience fielding projects using Qualtrics or similar software required
  • Experience running brand lift studies with Kantar Millward Brown, Nielsen or other similar products preferred
  • Experience with audience insights platforms such as Comscore, MRI-Simmons, eMarketer preferred
  • Experience using Tableau or other data visualization tooling preferred 
  • Knowledge of YouTube analytics, Snapchat Discover analytics, Facebook/Instagram analytics or other social platform native tool experience preferred
  • Ability to integrate proprietary insights with other data sources to create a full picture of our audience

Who You Are:

  • You are masterful at understanding the consumer and telling stories through research/data
  • You geek out over interesting data sets
  • You can confidently present findings & recommendations to senior leadership (internal & external), with the ability to guide strategy and drive business impact
  • You love social media/video and have favorite YouTube or TikTok channels
  • You’re an avid sports & entertainment fan and are eager to predict the future of media 
  • You are plugged into culture/media trends 
  • You have strong intellectual curiosity and a desire to be a thought leader across social media, content consumption, and sports
  • You adapt easily to shifting priorities 
  • You have an entrepreneurial spirit 
  • You don’t take yourself too seriously and enjoy collaborating with and assisting team members (e.g. no task is too small) 

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