We’re looking for an OTT ad tech pro with a knack for product management. 

Ad Operations

Comfortably dive in at any part of the campaign management process for OTT/CTV and YouTube cross-sell deals. Main responsibilities will be to:

  • Provide day-to-day ad ops support for Sales, including advising on media plans
  • Communicate confidently and professionally with external agencies/vendors
  • Traffic digital ad campaigns for OTT/CTV and YouTube
  • Proactively monitor, optimize, and troubleshoot campaigns when needed
  • Analyze reporting and glean insights from multiple data sources
  • Keep up-to-date with industry best practices

Monetization Tech

With guidance from the Head of Rev Ops, you’ll flex your industry chops across these behind-the-scenes tasks:

  • Maintain relationships with multiple SSPs
  • Keep track of contractual details related to monetization (rev shares, etc.)
  • Build documentation for internal reference
  • Reconcile blended delivery data with internal Analytics team
  • Work closely with the internal Content team, CDNs, and SSAI vendors to understand and monitor video distribution ops and scheduling, including content partner requirements
  • Assist in implementation of advanced OTT ad products

Product Management

You’ll use your accumulated ad tech skills, innate tech savviness, and solution-finding drive to help manage our O&O CTV apps. We’ll look to you to:

  • Get acquainted with the developer and admin dashboards for the major platforms (Roku, Amazon for FireTV, etc.).
  • QA dev or beta versions of apps (know how to do this or know that you can learn)
  • Work with external app publishing vendor to manage stakeholders’ expectations: 
    • Scope feature requests, troubleshoot, and communicate timelines for launches and updates
  • Streamline content publishing + monetization per platform
    • Ensure the content ops workflow is connected with monetization tech: SSAI integrations, commercial break pattern disparities, etc., and/or identify the requirements for successful implementation
  • Conduct market research and competitive analysis across CTV landscape, as needed
  • Support Performance Marketing team to develop promotional materials & media plans for the apps
  • Manage stakeholders’ expectations and express needs through efficient communication within the WhistleTV team

Requirements:

  • 6 to 8 yrs in digital media, ad-ops and media planning experience required
  • Advanced knowledge of at least one ad server (GAM360, Springserve, Freewheel etc)
  • OTT/CTV-specific Programmatic landscape, buy or sell-side (SpotX, Magnite, TripleLift etc) 
  • QA-ing across CTV and apps (Roku, FireTV, AndroidTV, smart TV products like SamsungTV+)
  • Familiarity with digital-linear channel distribution, and/or MVPDs, vMVPDs
  • Tracking tech (e.g. Nielsen, DoubleVerify, Moat, IAS)
  • Audience measurement and targeting tech with 1st and 3rd-party DMPs
  • Troubleshooting via proxy (e.g. Charles)
  • Extremely analytical with demonstrated ability to use data to problem-solve and optimize outcomes
  • Familiar with direct media buying and attribution tools such as Facebook Ads Manager, Google Ad Words, and programmatic platforms
  • Fluent in various analytics tools, including Google Analytics, Adobe Analytics and other similar viewership platforms

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