Whistle Sports - a global sports & entertainment company that creates, curates and distributes content for the post-millennial male - is in search of a Digital Media Strategist to drive community growth. This role will leverage consumer insights/social media data and use paid media tactics to find, engage and retain audiences for Whistle Sports and its partners.

This role reports to the Director of Audience Development and sits within the Analytics & Insights team at Whistle’s NYC headquarters.

Responsibilities

  • Execute digital media buys to drive performance of original content and branded content campaigns on Facebook, YouTube and other platforms
  • Collaborate with the Director of Audience Development to build key audiences, targeting, project timelines and buying strategy for all campaigns
  • Manage tracking of all paid media campaigns and budgets (including pacing documents), while recommending optimizations - both in real-time and forecasting
  • Develop business insights about campaign performance, using data to explain ROI, create key learnings and inform future media buying
  • Create and maintain weekly/ monthly/ quarterly performance trackers and insights
  • Manage relationships with paid media account teams at Google/YouTube, Facebook and other media partners
  • Manage creative trafficking: brief production team on any paid media creative needs, track progress and publish assets
  • Establish strong working relationships with the social media, talent and creative production teams, as well as clients
  • Track paid media trends and identify opportunities on emerging platforms to continue Whistle Sports innovation in the space

Who You Are:

  • Must thrive in a fast-paced environment and love the startup mentality
  • Have an innate curiosity for content performance and a desire to understand the inner workings of campaign marketing
  • Be a self-starter who wants to bring big ideas and innovative approaches
  • Ability to manage projects independently
  • Solid analytical skills
  • Adapt easily to dynamic situations with shifting priorities
  • Comfortable with ambiguity
  • Rigorous attention to detail

Qualifications:

  • 2-3 years of media planning/buying at an agency or digital media company
  • Experience overseeing multiple ad campaigns simultaneously
  • Expert command of Facebook Ads Manager, Google Ads and Twitter Ads
  • Previous experience promoting video on social media, building social communities at a growth entertainment/media company is a plus
  • Expertise in Microsoft Excel/Google Sheets is strongly preferred
  • Experience using YouTube Analytics and Facebook Insights is a plus
  • Familiarity with Google Analytics, Tubular, Crowdtangle is a plus
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