Whistle Sports in seeking an experienced Director of Audience Development to oversee all paid social media buying & optimization, based at our New York headquarters.

 Primary Job Responsibilities:

  • Be the internal subject-matter expert on paid social media across YouTube, Facebook, Instagram and Twitter
  • Responsible for identifying and capitalizing on paid media opportunities to support original video content on Whistle Sports’ owned handles
  • Set long-term, overarching performance media strategy that aligns with overall business goals; lead cross-functional teams in day-to-day planning & execution of the social media mix that supports that strategy
  • Oversee partnership with the social team, leading key stakeholders to increase followers/subscribers, viewership and engagement
  • Effectively organize, document and communicate campaign strategies, status and results to all levels of the organization, including working teams and C-Suite
  • Execute all paid social media buys: leverage in-platform spending, as well as Whistle Sports’ creator/amplifier Network opportunities
  • Analyze quantitative and qualitative data to deliver actionable marketing plans
  • Build and manage a closed feedback loop between social and analytics teams to optimize performance in real time
  • Direct paid social media budget, track spending and demonstrate ROI for all investments
  • Discover innovative ideas and solutions & partners that can drive growth
  • Manage negotiations for paid social media spends
  • Follow paid social media industry trends & algorithm changes; disseminate implications for Whistle Sports to the broader organization

Who You Are:

  • You push beyond the status quo
  • Strong mix of quantitative and qualitative analytical skills
  • You go beyond the numbers to tell stories with data
  • You have a rigorous attention to detail
  • Ability to think critically and an inherent drive to solve problems
  • Flexible, with the ability to accommodate pivots in strategy as the brand evolves  
  • Highly organized self-starter, with ability to manage projects independently and seamlessly juggle multiple competing projects at once
  • Work well under pressure and meet tight deadlines in a fast-paced environment
  • Incredible work ethic and eager to dig into the details

Desired Skills and Experience:

  • 7+ years of professional experience
  • Expert in buying media on social networks
  • Extensive experience planning paid social media campaigns to support original content at an entertainment, news or other content-driven brand (or at an agency supporting such a brand)
  • Proven ability to analyze paid media campaign ROI, with a focus on performance media
  • Track record of leading others without direct authority
  • Demonstrated ability to translate data into actionable insights
  • Wizard in Microsoft Excel/Google Sheets and Microsoft PowerPoint/Google Slides
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