WHO WE ARE

Whistle is the pet tech brand transforming the way we care for our pets by empowering the people who love them. As the pet wearable market leaders, we track pet’s health, location, and fitness, and provide access to on-demand televet services. By combining pet science and technology, our products help owners care for pets in ways not previously possible, and are changing the way we understand our pet’s overall health and well-being. Whistle is an operating company of Kinship, which is a tech division of Mars Petcare.

 

HOW YOU’LL CREATE A BETTER WORLD FOR PETS

Whistle is looking for an experienced Digital Marketing Manager to play a critical role in the acquisition and retention. In this role you’ll be responsible for the planning, implementation , execution , and optimization of Whislte ’s paid digital and demand strategies. The goal of the Digital Marketing Manager is to grow Whistler’s DTC ecommerce business by designing engaging digital campaigns and customer experiences that drive acquisition and retention through SEM, SEO, display, paid social and email.

You are an innovative marketer who’s looking for a high growth opportunity in a fast-paced environment. You’re analytical, creative, digitally savvy, and up to date on emerging trends and tactics. You are never satisfied with the status quo and are always looking to raise the bar.

He/She/They will be a team player, a team builder and excels at collaborating, partnering and influencing decision making at all levels of the organization. This role will report to the VP of Marketing.

 

You Will:

  • Lead digital marketing growth strategies, and translate into go-to-market tactics for all digital marketing activities 
  • Leverage experience with a multiple advertising platforms, channels, markets and mediums to establish the right mix and focusing on strategies that drive the best bang-for-buck and return on effort and investment 
  • Lead marketing campaigns from the idea stage through to their execution and implementation
  • Foster and maintain a close relationship with outside partners, agencies and third party resources tracking ongoing performance to ensure maximum benefits 
  • Responsible for day-to-day management of paid search, programmatic display, affiliate and paid social activities 
  • Collaborate and develop holistic cross-channel marketing strategies with company goals in mind 
  • Forecast performance and budget appropriately for all digital channels 
  • Utilize data to inform channel optimization tactics 
  • Become a "product expert" and translate ongoing learning into expanding digital marketing activities 
  • Develop near and long-term strategies, roadmaps, and oversee day-to-day tactics that increase revenue, site traffic, conversion, margins, and ROAS 
  • Identify and report on KPI’s, and opportunities for improvement on a regular basis 
  • Stay current with advances in digital marketing, competitive landscape, and macro environment Drive continued innovation and best practice implementation 
  • Develop and implement an ongoing testing culture
  • Manage A/B testing and user testing
  • Collaborating with VP of Marketing and  finance  to set and stay within budget
  • Staying current with emerging opportunities in the digital marketing world
  • A collaborative “Yes, and” attitude.
  • Strong attention to detail and organization skills.
  • Exceptional written and verbal communication skills.

THE SKILLS YOU NEED TO KNOCK IT OUT OF THE DOG PARK:

  • 4-6 years of experience in digital marketing managing SEO, SEM, paid social, affiliate and display campaigns.
  • Proven DTC brand experience, specifically with a high growth brand.
  • Expertise in reporting and analytics, and can clearly translate data into actionable business insights.
  • Experience planning and implementing A/B testing.
  • A strong working knowledge of Google Analytics, Google Ads, and SEO tools.
  • Hands-on knowledge of best practices in qualified customer acquisition and conversion 
  • Strong analytical skills with ability to drive meaningful actions from large data sets 
  • Ability to present data and communicate recommendations, written, and verbally to all levels 
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment 
  • A strong, self-motivated leader, who thrives on collaborating with teams across the organization 
  • An accountable, organized individual with great attention to detail and focus on quality of results 
  • An ability to work under tight deadlines
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • BSc degree in Marketing or relevant field
  • Experience with referrals and loyalty a plus
  • Experience with Amazon a plus
  • Extra Bonus: Ultimate dog/pet lover and passionate about improving the lives of pets

 

We strive to hire people who are passionate about our purpose. For all of our roles, we look for candidates who will add to our culture and grow with us. We believe what we do is just as important as how we do it, and we aim to hire people who are:

Optimistic. Those who are Courageous. Who’s boundlessly energy and enthusiasm for what’s next shines through in everything they do. We seek to work with people who are intrinsically happy, and who will drive our vision and purpose while managing the complexities of our businesses. 

Purposefully Inquisitive. Those who Learn at Pace and use their deep business insights to cultivate innovation. We want the trailblazers in tech. Those who are entrepreneurs at heart, ask the tough questions, adapt quickly to new situations, and analyze data in new ways to push our big ideas forward.

Open to All. Those who Value Difference. People who are inclusive leaders and believe that our differences make us better. We hire people who are naturally collaborative, thrive in a flat and flexible organization, and seek broad perspectives in their work.

 

WHY JOIN US?

We offer our Associates:

  • Unique opportunities for a customizable career within pet care
  • A super collaborative, flat work environment with direct access to our senior leadership team
  • Multiple hubs to work from: NYC, San Francisco, Portland, London, Shanghai, and Moscow
  • A dog-friendly workplace at most hubs, or right from your couch when you work from home
  • Exceptional health, dental, vision, and pet benefits for you and your family
  • Unlimited paid time off 
  • Flexible work opportunities 
  • Support for pet-related appointments and leaves
  • Parental leave for the birth or adoption of your new child
  • Discounts on pet products, services, nutrition and veterinary wellness plans
  • Welcome kits with pet merch & Kinship swag
  • An extensive onboarding program with a chance to meet all of our leaders across Kinship

 

Mars, Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 

Copyright ® 2020

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Whistle are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.