Influencer Marketing Manager

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote-first team, we operate out of hubs within the US, Canada, Ireland, UK, and Germany today.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.

💻 Role

As an Influencer Marketing Manager, you'll oversee influencer strategy and execution for one of our core verticals  at Whatnot. Potential verticals include Fashion, Cards, Collectibles, and Launch. Each vertical contains subcategories with their own unique communities and creators (e.g. Fashion includes Sneakers, Handbags, Women’s Fashion, Estate Sales).

You’ll report on key success metrics enacting proactive solutions to track towards these goals.

• Secure strategic partners
• Identify, outreach, and negotiate deals with the most impactful influencers in your vertical’s 3-5 primary categories.
• Drive the pipeline
• Influencer Strategy: Work closely with the Category Marketing team to develop campaigns that map to specific influencer archetypes and activation formats.
• Outreach: Source and outreach creators in the target influencer archetypes through email, Instagram DM, or other creative means of contact.
• Dealmaking: Negotiate contracts in line with CAC, First time buyer, and LTV targets. Drive the internal approval process to signature.
• Account Management: Provide white glove support to influencers, ensuring that they have a comprehensive understanding of the product. Monitor and maintain the quality of sponsored content, ensuring it aligns with brand standards. Oversee the timely posting of agreed deliverables and ensure prompt payment.
• Scale growth
• Build a stable of +100 micro-influencers that we can activate through our Ambassador Program.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As our next Influencer Marketing Manager you should have 4+ years influencer marketing experience, plus: 

• Experience in high-growth startups, marketplaces, or creator-focused platforms.
• Familiarity with the niche communities within one of our core verticals is a plus. 
  • Fashion - Handbags, Women’s Fashion, Sneakers, Vintage & Thrift
  • Cards - Sports Cards, Trading Card Games
  • Collectibles - Comics, Coins, Toys, LEGO
  • Launch - Beauty, Electronics, Sports Equipment
• Proven ability to execute influencer campaigns that deliver growth / performance metric-driven results, with a focus on leveraging content creators endemic to YouTube, TikTok, and Podcasts.
• Experience in business development or high-volume sales environments is a plus.
• Proven ability to execute influencer campaigns that deliver metric driven results.
• You're a creative content creator and copywriter.
• You're immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.
• You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights.
• You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small.

💰Compensation

For US-based applicants: $100,000/year to $140,000/year + benefits + stock options

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity in the form of stock options.

🎁 Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • $1,000 home office setup allowance
  • $150 monthly allowance for cell phone and internet
• Care benefits
  • $450 monthly allowance on food
  • $500 monthly allowance for wellness
  • $5,000 annual allowance towards Childcare
  • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.