Join us in bringing in millions of gamers from around the world!
WeQ is a mobile advertising company, achieving measurable results for clients worldwide. Headquartered in Berlin with an office in San Francisco, it has a global footprint in Tokyo and Seoul. WeQ drives user acquisition and engagement to deliver mobile performance and branding campaigns. WeQ’s experts enable clients to achieve their goals by combining a client-centric approach with purpose-built, state-of-the-art technology across 180 markets.
We are starting up a new business unit and looking for a User Acquisition Manager with experience in scaling mobile traffic of social media campaigns for hyper-casual games.This is a high impact role for us, in which you will have the opportunity to define the overall UA strategy and to execute, manage and scale our ad campaigns and bring in millions of gamers from around the world.
What we expect from you in this role
- Developing the overall user acquisition road-map, defining strategy and success KPIs
- Launching, optimizing and scaling user acquisition campaigns across Facebook, Instagram as well as multiple other channels and geos to meet KPIs
- Optimizing and testing creatives to improve campaign performance
- Digging deep and providing insightful analysis of our UA spend and its results
- Exploring and developing new media buying opportunities through campaign trends, analysis, and industry insights to acquire high quality users
What you should have accomplished so far
- 1+ years of experience managing mobile user acquisition campaigns and/or media buying for mobile games or other large-scale social apps is a must
- Proficiency in Excel and working with large data sets and complex data analyses
- Experience in testing different creatives (banners, playable ads, etc.)
- Experience in scaling Instagram and Facebook mobile traffic for apps, esp. games
- Fluent written and spoken English
- Applying a blend of a creative and metrics-driven approach to effective problem-solving
Perks awaiting you
- Join an international and thriving team of innovation-drivers spanning all continents and grow alongside the brightest minds in the industry.
- Our cool offices are in the center of a hip Berlin neighborhood with access to lots of amenities and top-notch workstations.
- We ensure that your move to San Francisco or Berlin goes as smoothly as possible by offering relocation and visa support to settle comfortably into your new city.
- We offer comprehensive health insurance at home or during your business travel, keep you hydrated and nourished with a selection of drinks and snacks.
- We support your growth with intensive on-boarding, quarterly reviews, hands-on mentoring from your manager and internal knowledge-sharing initiatives.
- Enjoy 24/7 access to e-learning tools to improve your business, creative and tech skills.
- We’re all about community and collaboration! Mingle with your peers at our breakfasts, lunches, summer BBQs, ping pong challenges and many more (depending on location). We fly the San Francisco team to Berlin for our global bi-annual company events.
- Enjoy a gift and flexible vacation-time on us to celebrate special occasions (work anniversaries, birthdays etc.).
- Help build the team with our employee referral scheme, offering between 2.000 - 5.000€ for finding the right fit.