At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We’re looking for a Product Marketing Manager, Marketers to play a critical and strategic role in our growth with marketing teams from mid-market through enterprise.This individual is a well-rounded marketer with a deep understanding of the Market audience and what makes them tick. You’ll partner closely with the Sales, Product, Partnerships, and Executive teams to draft and validate messaging and build a cohesive marketing program that will help nurture the success of this critical part of the Webflow community. You will own the strategy, planning and execution of how we bring new products to market for marketing teams in partnership with the Product and Sales teams. You’ll work closely with Brand, Content and Growth teams to plan and build campaigns for our core marketing audiences. You will also be a trusted advisor to our Sales and Enablement teams - helping analyze customer product feedback, drive roadmap decisions and build enablement collateral.

This is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in Sales, Product, Enablement, Marketing, and Education.

About the role 

  • Location: Remote-first (United States; BC & ON, Canada)
  • Full-time
  • Permanent
  • The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. The specific base pay within this range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
    • United States (all figures cited below are in USD and pertain to workers in the United States)
      • Zone A: $134,000 - $182,500
      • Zone B: $126,000 - $171,500
      • Zone C: $117,000 - $160,500
    • BC & ON, Canada (all figures cited below are in CAD and pertain to workers in Canada)
      • 152,500 - 207,500
  • Reporting to the Senior Manager, Product Marketing

As a Product Marketing Manager, Marketing, you’ll …

  • Develop an expert understanding of Webflow’s products, use cases, customers, and the markets in which we compete — to create compelling and impactful marketing messaging and collateral.
  • Lead development of Webflow’s value proposition and positioning for our marketers audiences; build frameworks and foundational content to drive alignment across GTM teams.
  • Define and influence the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights.  
  • Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners.
  • Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform.
  • Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product.
  • Partner with the Growth and Integrated Marketing teams to influence top of funnel campaigns that drive acquisition and adoption of new accounts.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Product Marketing Manager, Marketing if you:

  • Have 4+ years of product marketing experience. 
  • Love turning complex technical concepts in to simple, thoughtful, and compelling stories in a visual manner.
  • Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs.
  • Have ample experience marketing to Marketers and a thorough understanding of how their business works.
  • Have experience with Webflow or similar web development technology.
  • Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium.
  • Can connect technical concepts with user value and express it succinctly.
  • Are highly-proactive and a self-starter capable of independently leading several projects with limited direction.
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging.
  • Have a collaborative nature and exceptional interpersonal skills.

Our Core Behaviors:

  • Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

  • Equity ownership (RSUs) in a growing, privately-owned company
  • 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
  • Flexible PTO for all locations and sabbatical program
  • Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support work and wellness
  • 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice. 

 

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
Voluntary Self Identification

At Webflow, we are committed to building teams that embrace diversity, equity, inclusion, and belonging. Your participation on these questionnaires will allow our team to understand and improve our DEI efforts more effectively. Questions below are strictly voluntary, and refusal to participate in the survey will not affect your job application in any way. Details will be kept separate from your name and remain anonymous. 

I UNDERSTAND THAT BY ANSWERING VOLUNTARY DEMOGRAPHIC QUESTIONS, I EXPLICITLY CONSENT TO WEBFLOW PROCESSING MY SENSITIVE DEMOGRAPHIC DATA.

What gender identity do you most closely identify with? (Select one)










Are you a person of transgender experience? (Select one)



What sexual orientation do you most closely identify with? (Select one)









How would you describe your racial/ethnic background? (Select one)









What age range do you fall within? (Select one)






What region do you reside in? (Select one)




Are you a veteran or active member of the United States Armed Forces? (Select one)



Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and lear (Select one)



Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Webflow’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.