Weave is the all-in-one customer communication and engagement platform for small business. The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been included in the Forbes Cloud 100, Inc. 5000 fastest-growing companies in America, and Glassdoor Best Places to Work. 

At the core of Weave's growth are our people. We are passionate about providing an amazing workplace for accomplished people who demonstrate our core values: Stay Hungry, Care More, Think Creatively, Do the Right Thing, and the Customer is Everything. Don't believe us? Check out why our employees, their families, and our 20,000+ customers love Weave visit our website or head to our Instagram page @workatweave to see what our employees are up to.

What You Will Love About Us

  • Competitive Medical, Dental, & Vision Insurance plans
  • HSA that includes company contributions
  • Flexible PTO and work schedules
  • 401k with company match
  • Employee stock purchase plan
  • Mental health benefits for the whole family
  • Maternity & paternity leave + new baby bonuses
  • Brand new building with an onsite gym + salon
  • Anniversary gifts
  • Company holiday and summer events

The Marketing Team's mission is to drive Weave's brand recognition as an essential small business solutions provider, impacting our revenue and customer growth. This includes managing our digital and event marketing channels, as well as key relationships with media and industry audiences. Our teams are responsible for how small business owners discover Weave and learn about the value we can provide their business. Our messaging, positioning, campaigns and strategies pave the way for Weave's Sales teams and help us put a stake in the ground as a small business household name. Our in-house teams of creative, content, communications, events and demand generation work collaboratively to bring efficiency and scale to Weave's business. We believe in working smart, being transparent and setting goals that challenge us as individuals and as a group.

Weave is looking for an experienced, strategic and revenue driven leader to define and execute our field marketing and event strategy. This high-visibility role is responsible for scaling the brand growth, demand and revenue across hundreds of events each year. This role will partner closely with the sales organization to deliver a world-class field marketing experience. This individual should have a strong executive presence and be comfortable presenting to large groups.

This is a hybrid work schedule (remote/in-office) reporting to the CMO. 

What You Will Own

  • Drive pipeline growth through industry specific regional programs and activities, including local sponsorships, advertising, events, business or trade associations, demand generation and the development of strategic market content.
  • Strategic partner to sales leaders, partner/channel leaders, and marketing leadership on key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data. 
  • Partner with the analytics team to improve field marketing campaign efficiency in terms of ROI and CAC:LTV. Incorporate attribution best practices to ensure we are investing in the right channels. 
  • Establish clear goals and objectives, monitor and measure the success of ongoing campaigns, events, programs, and joint marketing activities.
  • Mentor and provide growth opportunities for team members. This individual will hire, guide and mentor a team of marketers to complete a unified full funnel strategy that best supports business priorities with valuable and measurable programs.
  • Define what field marketing needs from corporate marketing, product marketing, online growth, marketing operations, and marketing program management to ensure regional sales support.
  • Ensure field marketing adheres to global brand marketing standards, and is aligned to product marketing strategy.
  • Maintain and regularly update field marketing forecasts, projections and actuals.
  • Lead regular training sessions with the sales team to ensure our field marketing strategy and processes are being adhered to and optimized. 
  • Negotiate contracts with vendors and partners.

What You Will Need to Accomplish the Job

  • At least 15 years of experience in planning, executing and tracking performance of both large and small scale corporate events. 
  • Experience managing a $12M+ annual budget.
  • Deep knowledge and expertise in orchestrating end-to-end digital marketing plans, including experience in developing data-driven programs that drive demand at events and tradeshows. 
  • Meaningful experience partnering with sales and senior management across the organization.
  • Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
  • Ability to empathize with the needs and experiences of healthcare practitioners, office managers and other buyers. 
  • Extremely detail-oriented and organized, and able to meet deadlines. Comfortable with complex spreadsheets and tracking. 
  • Ideal candidates must be flexible and accustomed to working in a fast paced environment with change. 
  • Willingness to travel up to 15% of the time.

Weave is an equal opportunity employer that is committed to diversity and inclusion. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics.

If you have a disability or special need that requires accommodation, please let us know.

Apply for this Job

* Required
(File types: pdf, doc, docx, txt, rtf)

Demographic Questions

At Weave we embrace diversity.  We know that talent of all backgrounds can thrive and contribute to our company culture, as well as amplify our ability to meet the needs of our diverse consumer base of small businesses. 

Weave is an equal opportunity employer that is committed to inclusive hiring. The following questions give us deeper insight into who is applying to join our team, but are voluntary (optional) and will not impact the hiring outcome.

Which categories describe you? Select all that apply to you: *

How do you currently describe your gender identity? (Select one) *

Do you consider yourself a member of the Lesbian, Gay or Bisexual (LGB) community? (Select one) *

Do you identify as a military veteran or service member? (Select one) *

Have you been diagnosed with any disability or impairment? (Select one) *