A bit about us

WeatherBug, a division of GroundTruth, empowers people to plan their day thanks to hyperlocal weather forecasts. With 10+ million monthly users, our app and website are favorites on the App Store and Google Play Store. We use a vast network of weather observations and innovative technology to give you real-time forecasts, alerts, and insights. Our team is passionate about enhancing user experiences and always looks for new ways to use weather data to make a difference. Join us at WeatherBug and help people stay informed and prepared for whatever the weather brings. Let's make it happen together!

Learn more: www.weatherbug.com 

At GroundTruth, we believe that innovative technology starts with the best talent and we have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here.

A bit about you

You are a product expert with 14+ years of product management and strategy experience. In this role, you’ll lead the product and design teams and set the product direction for the organization across consumer web, mobile and subscription products. This role will report to the President & General Manager of WeatherBug.

You will:

  • Define and communicate the organization’s product and design vision aligned with strategic goals, and establish and drive the product roadmap based on business objectives and user needs.
  • Lead and manage the product and design teams, overseeing the end-to-end product lifecycle and ensuring quality standards are met.
  • Partner with executives to align product initiatives with the revenue plan and execute against it, while collaborating with cross-functional leaders to optimize products for market success.
  • Engage with clients and partners to identify opportunities for new capabilities and products, and conduct market analysis to refine product strategy using trends and customer insights.
  • Work closely with engineering to prioritize features and optimize product offerings, ensuring alignment with customer needs.
  • Drive the go-to-market strategy for new product features and partnerships in collaboration with the marketing team.
  • Foster innovation by integrating user research and usability testing into the design process, leading UX/UI teams to uphold brand consistency and drive user-centered design.
  • Mentor product and design teams, promoting a collaborative, high-performance culture, and conduct regular one-on-one sessions to support team development and growth.
  • Represent the company at industry conferences and share insights on industry trends with executives to inform strategic decision-making.

You have:

  • Experience: 10+ years in product management and design, and 4-5 years in a senior leadership role, preferably within a software or tech environment, with a strong background in managing large-scale consumer mobile products and growing audiences.
  • Education: Bachelor’s degree in Product Design, Business, Engineering, or a related field (Master’s preferred).
  • Skills: Strong expertise in product strategy, UX/UI design principles, and agile and project management methodologies.
  • Leadership: Proven experience in leading cross-functional teams, scaling product and design teams, and coaching direct reports for professional development and advancement.
  • Communication: Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and persuasively across different audiences and organizational levels.
  • Analytical: Strong analytical and strategic thinking skills, utilizing a data-driven approach to product development and user experience.
  • Market Knowledge: Deep understanding of customer insights, competitive analysis, and market dynamics, with experience in successfully relaunching large consumer products through redesigns.

You are:

  • A visionary leader with a proven track record in shaping and enhancing product portfolios from the ground up.
  • Business and user-centric, adept at analyzing needs, user insights, and data to uncover growth opportunities.
  • Strategic and execution-focused, skilled in leading and implementing product and design strategies with actionable roadmaps.
  • Technically knowledgeable, with a keen understanding of emerging trends and the ability to leverage them effectively in product decisions.
  • Design-savvy, possessing a strong sensibility for high-quality product design and expert execution.
  • Experienced in successfully launching scalable consumer products and guiding engineering, design, and product teams to timely outcomes.
  • A team-building expert, with experience in assembling and mentoring high-performing teams, managing and developing talent.
  • Adaptable and balanced, able to lead within complex organizations while balancing processes with the flexibility needed for innovation.
  • A strong planner with excellent instincts for prioritizing time and resources effectively.
  • A master of the product discipline, deeply knowledgeable in product strategy and execution.
  • Collaborative partner, successful in working closely with senior management to align on vision and goals.
  • A clear communicator and excellent writer, capable of conveying complex ideas with clarity and impact.
  • Detail-oriented, organized, and self-sufficient, demonstrating the ability to prioritize and deliver timely work.
  • Open to feedback, coachable, and respectful, fostering a supportive and collaborative work environment.
  • A team player who values collaboration with fellow product managers and UI/UX designers
  • Not afraid to have fun!

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love

  • Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
  • Flexible vacation
  • Daily lunch credit when working in-office
  • Fully stocked snacks and beverages
  • 401(k) employer match
  • Fully-paid medical premiums for employees
  • Generous parental leave
  • Active DEIB Committee with regular initiatives
  • Inclusion Academy seminars
  • Wellness and gym reimbursement
  • Family and pet expense reimbursement
  • Education and coaching reimbursement program
  • Option for mobile phone reimbursement or separate company phone
  • Equity analysis to ensure fair pay

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at recruiting@groundtruth.com.

The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.  Our compensation package also includes a comprehensive benefits platform offering and a company bonus. The salary range for this position is listed below.
Salary Range
$150,000$185,000 USD

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in WeatherBug’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.