We are on a mission to build and optimize highly valued social commerce and content solutions using science, technology, and progressive testing. We believe that the purchasing journey is unnecessarily disjointed, not designed to meet shoppers where they are. Our aim is to build highly engaging yet simple tools that empower creators to monetize like never before, combining human creativity and machine-learning at the right touch points.
Wayward empowers creators to curate their own personalized storefronts, connecting them directly with their audience and the brands they love. With Wayward, creators can showcase and promote a curated selection of products, providing their followers with a seamless shopping experience and enabling them to buy directly on their stores.