Wayfair’s EU Marketing Team is based in Berlin and owns the customer acquisition and retention activities for our UK and German businesses.

Our social media team drives one of our key customer acquisition channels and partners with leading social networks (e.g., Facebook, Instagram, Pinterest etc.) to identify and target likely purchasers and serve them with relevant advertising content.

Like all our other marketing channels, we run social media customer acquisition with a clear ROI focus. We take a test-and-learn approach to everything we do and scale winning initiatives quickly / iterate rapidly to find the winning approach.

We do this by using data to understand customers’ interests and market trends, thinking strategically and leveraging Wayfair’s proprietary data-science methodologies.

In short – if you love tackling highly-analytical problems and working with a lot of data in a fast-paced environment, then apply for this position in our European Marketing team.

 

What You'll Do:

  • Own and manage a significant share of our advertising spend, focusing on paid social media campaigns
  • Drive strategy, execution, performance, and effectiveness of our social media customer acquisition efforts, both organic and paid
  • Partner with leading social media networks to identify new advertising offerings to improve ROI (e.g., audience segmentation, new methodologies or content types, like videos / stories, promotional campaigns etc.)
  • Analyze campaign efficiency and customer-behavior data to report on existing initiatives
  • Own the end-to-end process of managing social media campaigns: selecting target groups and creative formats, reporting on efficiency and sharing learnings
  • Work cross functionally with other teams (particularly Creative and Data Science) to integrate your initiatives into the larger company strategy
  • Drive the creative agenda for your channels in cooperation with our in-house team of talented designers and copywriters

 

What You'll Need:

  • Proven E-Commerce track record with hands-on experience in managing customer acquisition; also open to senior management consultants from top tier firms looking to move into E-commerce
  • Track record of delivering results in a fast-paced environment; seasoned in managing demanding timelines, dependencies, communication across teams
  • High degree of comfort with dealing with data, analytics and ambiguity
  • Highly-comfortable with advanced usage of Excel (prior experience of building sophisticated business models and/or analyses)
  • Knowledge of SQL and R programming language preferred
  • Strong people development skills as well as strong cross functional leadership experience
  • Bachelors or Masters graduate with strong academic record (preferably in quantitative backgrounds: Mathematics, Sciences, Engineering, Economics, Statistics etc.)
  • Our office language is English, this role doesn’t require German language skills

 

About Us

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

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