The Marketing Creative Strategy Associate position will drive the creative learning agenda for our WFUS & WFCA digital ad campaigns by working cross-functionally to develop new and innovative concepts, select products to be showcased in ads, measure and track performance across campaigns, as well as share lessons across the different channels and the organization. The MCS Associate will also assist with optimization of our digital campaigns.

This is an exciting opportunity for a results-focused individual with a passion for creative. This role demands strong quantitative and communication skills to develop the next iteration of our digital ad creative strategy.

Key Responsibilities:

  • Develop creative learning agenda across WFUS & WFCA brands and cohort teams.
  • Select imagery to be showcased in ads as corresponds to channel and brand strategy
  • Coordinate with multiple teams to develop display and paid social specific assets
  • Collect, prioritize, and assign resources to execute on creative initiatives across brands
  • Assist channel owners in developing creative concepts to drive customers through their buying journey and to the site, and communicate these concepts to the design team who will create the ads
  • Manage the creative development and testing process to minimize bottlenecks between cross-functional teams
  • Help champion a process to track and organize digital assets for future campaigns
  • Identify advertisement creative trends and best practices, share cross-functionally and incorporate into future design
  • Creatively optimize ads across all campaigns, ensuring viewers are exposed to the strongest and most relevant messaging
  • Utilize reporting tools to draw insight into creative and campaign performance
  • Identify strong performing publishers, share platform best practices,  and communicate effectively with external partners

Qualifications:

  • Analytical, creative, and innovative approach to solving problems
  • Able to exercise good judgment, solve problems and communicate with confidence
  • Experience successfully managing projects from conceptualization through delivery
  • Exceptional project management capabilities - create, streamline and manage processes across cross-functional stakeholders, ability to manage competing priorities
  • Working knowledge of creative process
  • Comfortable in a data-driven business environment
  • Proactive worker, positive, people-oriented, and energetic attitude
  • Strong written and verbal communication
  • Detail oriented
  • Ability to multi-task and work well within a dynamic, fast-paced environment
  • Familiarity with Excel
  • Bachelor’s degree in a business or creative discipline

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