We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible
To work collegially with all areas of the agency and bring gold standard implementation to life.
This role leads the day-to-day media planning and trading for their client. The role of the Manager is to develop strong communications/ recommendations across all channels (Paid, Owned, Earned) that are focused on exceeding your clients’ expectations. The Manager takes responsibility for all information flow within WM, working in collaboration with all disciplines and services.
The Manager brings the strategy to life in optimised channels, identifying opportunities and innovation to adapt the plan in real-time.
The Manager has trusted and influential relationships with clients, media and agency partners.
WM Clients: Establish a deep understanding of our client’s business and develop strong relationships with key client contacts.
Internal WM & GroupM Departments: Collaborate with all departments and teams to manage expectations and deliver client objectives.
Media Owners: Establish strong relationships with our media partners at Media Sales and Group Sales Manager level.
What you will need:
Strong, up to date, media landscape knowledge (confidently able to articulate macro consumer trends and the challenges and opportunities they bring).
Is respected by clients and media partners when it comes to the media plan and its execution
Attention to detail
Clear and concise communication skills
Problem solving mentality
Experience in managing people and running a team
Strong presentation skills
Strong media systems knowledge (SpectraMD, Asteroid, MOVE, AQX, Optim8, Etam, Eram, Excel)
Problem solving mentality
Extensive media buying experience
Demonstrates well developed negotiation and Investment planning skills
What success looks like:
The easiest and simplest way to see if you have done a great job is when:
In 3 months, you would have:
Have been introduced to key clients and media partners
Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.
Established collaborative relationships with all key internal and external stakeholders and internal reports.
A strong understanding of and can clearly articulate the Wavemaker proposition, core C&C processes and our way of working.
In 6 months, you would have:
Owning the Investment processes for specific allocated clients/campaigns from end to end, ensuring that your manager and wider team are regularly updated on the performance of each campaign demonstrating excellent attention to detail
Working well with your direct report/s
Demonstrated your ability to deliver on all aspects of the role in an efficient, effective and proactive way.
Strengthened your key stakeholder relationships to deliver great team work consistently.
Established yourself as the key point of contact from media partners for your account patch, seen
as the 1st person for anyone to go to, to find out what is happening on your accounts
Regularly using and able to demonstrate a strong level of comfort on the use and explanation of WM planning tools, processes and theory’s.
Effectively briefing in internal WM and GroupM team members to ensure seamless transition from planning to execution
Actively participating in all WIP’s both internal and external
In 12 months, you would have:
Beginning to take ownership of larger campaign and strategic recommendations and planning for specific clients
Taking on greater ownership for campaigns and clients – responsibility and volume. Proactively adding value to the team based on campaign performance
Building strong relationships with clients, representing the Wavemaker team appropriately and ensuring that our campaigns are delivered to the highest quality
Fully embraced WM planning tools and processes, and amble to fully explain in detail how they each work and how/ when to use them
Clearly have moved the account forward by evolving and improving thinking, relationships and media plans for the client. (showing tangible results)
Have work or developing work that will be entered into an award
Deepening your relationships with clients to be their trusted adviser for all things media/communications and beyond