Senior Marketing Manager - World of Tanks Blitz

Job Overview

WoT Blitz is looking for a Senior Marketing Manager to improve the Marketing team and give the best experience of mobile gaming to German players.

You will tailor and execute marketing plans for our mobile game with local nuances, develop creative campaigns, and shape product marketing strategy in the German market.

Senior Marketing Manager will be in charge of driving both short and long-term strategic planning for a WoT Blitz, setting local marketing goals and plans, identifying key beats & KPIs aligning with the needs of the product.

What will you do?

• Develop, represent, and execute insights-driven marketing strategies to German market from initial concept inception, through development and on to launch that maximize long-term acquisition, engagement, retention and monetization KPIs;
• Analyze project performance data to identify opportunities and challenges, then create strategies and tactics to drive results;
• Manage relationships with internal stakeholders and external partners to ensure alignment against the goals of the project;
• Able to work with 360 marketing tools including, PR, Influencers, Partnerships, Media, TV, Social and other;
• Know how to measure performance of each tool you work with.

What are we looking for?

• Native/Excellent German and English verbal and written communication skills.
• Knowledge how to interpret data and KPIs and turn analytical insight into actionable plans;
• Minimum 2-3 years of professional experience in related field;
• An independent contributor able to set their own goals and execute them in a timely matter

What additional skills will help you stand out?

• Person who is into gaming and industry trends;
• Passion for marketing;
• Strong knowledge of mobile analytical tools;
• Pool of vendors, agencies and media contacts in relevant markets.

Job Location

Berlin Office (Hybrid, 2 days in office)