Job Overview

Wargaming is looking for a Senior App Store Optimization Manager to join the World of Tanks Blitz Marketing Team to deal with the full cycle of text and graphic optimization of our game in stores.

  • Genre: Shooter;
  • Platforms: Mobile, PC, Console;
  • Stores: App Store, Google play, Windows App Store, Mac App Store, Steam, My Nintendo Store.

What will you do?

  • Analyze of competitors' ASO strategies;

  • Improve WoTB position in stores, organic traffic volume increase, conversion increase;

  • Collect and optimize the semantic core in various languages;

  • Development and A/B testing of metadata and creative concepts for the game page in stores (description, icon, screenshots, video) for all localizations, taking into account regional specifics;

  • Analysis of the effectiveness of the ASO-works carried out, the experiments carried out and their consistent iterative improvement;

  • Report on the results and work plans;

  • Interact with the content team and creative team, developing TOR to prepare description, what’s new, icons, screenshots, etc.

  • Interact with the UA team to increase the conversion of paid traffic;

  • Create and test custom product pages.

What are we looking for?

  • 3+ years experience in ASO;

  • Experience in GameDev at least 1 year;

  • Knowledge of main tools (AsoDesk, data,ai, etc.) and understanding of key performance indicators in the App Store Connect, Google Play Console and analytics systems;

  • Understanding of search algorithms in the App Store and Google Play as well as in Windows App Store, Mac App Store, Steam, My Nintendo Store;

  • Upper Intermediate or higher English language skills.

What additional skills will help you stand out?

  • Passion for mobile/ computer games; knowledge of Wargaming titles;

  • Russian language skills will be an advantage.

About Wargaming 

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.

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