Job Overview

Wargaming Asia is looking for an independent and self-driven CRM Specialist to join our World of Tanks team. As the team grows, you will be a critical member of the team who oversees the overall regional strategy of CRM efforts, working cross-functionally with various internal stakeholders to achieve business goals and drive revenue and growth, and building player loyalty and lifetime value.

Reports To

Campaign manager, World of Tanks

What will you do?

  • Assume the role of a subject matter expert, lead and engage the product team in the development, review, and evaluation of effective CRM campaigns to enhance business performance and optimize the player experience throughout the funnel

  • Plan, devise, coordinate and implement efficient programs and promotional activities via multiple channels to achieve various objectives, including monetization, win-back, engagement and retention

  • Be a responsible and main user of the Player Relationship Management Platform (PRMP): a real-time, event-based

    rule engine that interacts with players through in-game notifications and promotions

  • Work cross-functionally and actively manage the end-to-end campaign setup process across various teams, such as Content, Art, BI, Marketing, and Customer Service

  • Design and produce campaign reporting and analysis based on business requirements

    through building queries in SQL, maintaining existing dashboards, and/or collaborating with BI to refine manage campaign measurement and analysis for future improvements
  • Drive optimization planning and leverage campaign insights to conduct rapid campaign prototyping: design prototypes, define testing protocols, and performance reporting

  • Continuously refine and expand knowledge of CRM marketing trends, and keep informed on its implications and how they relate to the overall company strategy

What are we looking for?

  • 2–4 years of experience in marketing campaign management

  • Deep expertise in process management and workflow optimization

  • Strong knowledge of user segmentation and funnel

  • Ability to succeed in a fast-paced, continually-evolving, tech-heavy and data-driven environment

  • Innovative and creative; thrives in solving problems and creating new ways of doing things

  • Strong relationship builder

  • Meticulous with keen attention to details

  • Experience with A/B and multivariate testing

  • Exceptional analytical, organizational and interpersonal skills; intensely curious

  • Excellent written and verbal communication skills in English

What will additional skills help you stand out?

  • Bachelor’s degree in Marketing / Mathematics / Statistics or relevant field

  • Knowledge and hands-on experience in using email marketing platform or related CRM tools

  • Have an interest in or passion for the video game industry, with an understanding of the free-to-play video game user lifecycle

  • Experience with Hive/Impala, Agile Project Management Framework, Tableau, Google Analytics

  • Digital marketing experience, e-commerce or retail industry preferred

Wargaming Paragraph: About Us

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working at our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!

Please see Wargaming Candidate Privacy Policy for details on how Wargaming uses your personal data.


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