We’re on the lookout for a creative, highly motivated, results-oriented Brand Marketing Specialist to help drive and define the Warby Parker brand. In this role, you’ll work cross-functionally to support the development, planning, and execution of integrated marketing programs and campaigns - with a focus on Product Launches, Insurance Growth, additional product expansion (such as lenses) and cross-departmental initiatives. With each project, you’ll play a role in Warby Parker’s success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. Sound cool? Read on!
What you’ll do:
- Support the development of marketing plans and seasonal strategies that create demand for products, strengthen brand awareness, and drive consumer advocacy and acquisition
- Assist in the development and execution of go-to-market strategies, processes and integrated marketing plans for designated product launches by crafting compelling briefs, understanding each milestone and deliverable required, developing and managing timelines to ensure that our launches are on time and successful
- Own the creation of asset briefs, shot lists, sample assortment and photoshoot preparation for designated capsule, core and collaborations
- Assist in coordinating marketing efforts across the organization (including with the Product Strategy, Ecom & Growth, Tech and Retail teams) by bringing strategic and creative ideas to execution and delivering concepts to consumers in support of our growth objectives
- Monitor and record project metrics to ensure that we’re meeting our goals and measuring results, complete project recaps and communicate results and learnings to ensure they are applied to future campaigns
- Identify and assist in the optimization of processes to ensure on-strategy programs are executed on time and on budget
Who you are:
- Backed by at least 1+ years of experience in brand marketing or related function and 2+ years of relevant experience
- A proactive team player, who can build community with both internal and external partners
- A Warby Parker superfan who’s committed to the spirit and intent of the company’s core values
- A lightning-fast learner who’s eager to glean new insights every single day
- Smart and organized (almost!) to the point of neuroticism
- A go-getter with a willingness to take a proactive approach and drive projects to completion
- A problem solver with the ability to be adaptable, and to multitask in a fast-paced environment
- An exceptional communicator with a positive attitude
- A process guru with high standards for operational excellence
- A curious marketer who stays on top of industry trends, specifically how other brands are collaborating and creating unique experiences
- Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)
Some benefits of working at Warby Parker for full-time employees:
- Health, vision, and dental insurance
- Life and AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
- And more (just ask!)
Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future.
If you are a California resident, please review the additional privacy disclosures available in Section 8 of our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act (“CPRA”).
About Us:
Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.
We're constantly asking ourselves how we can do more and make a greater impact, and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale while doing good in the world, without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.
Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet us online, at our stores, or even in your home. Wherever and whenever you need it, we’re there to make exceptional vision care simple and accessible. (Delightful, too.)
Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program.
