You enjoy bringing new products to market, from developing the initial value proposition to driving adoption through strong product storytelling. You have an eye for highlighting the unique value that VSCO brings to our community and are able to clearly align our user needs with product narrative. You’re skilled in collaborating with others and seek to champion the consumer in every product and feature you launch.  

VSCO is seeking a Product Marketing Manager to help drive strategy and marketing of products and features. In partnership with the team, this role would help define target audiences, own product positioning, develop lifecycle marketing strategies, and lead product storytelling. They will effectively serve as the “voice of the user” through product development and the go-to-market process, collaborating with Product on translating consumer insights into product experiences. They’ll work closely with Business Development on marketing opportunities with external partners and partner heavily with Brand Marketing and Digital Marketing to ensure all product messaging is relevant and consistent for consumers across channels.

The day-to-day

  • Understand what the customer values, needs, and wants through consumer insights research and quantitative analysis
  • Lead customer value proposition, product positioning, and key consumer use cases to drive the communication and narrative of products and features both internally and externally
  • Collaborate with Growth, Product and Design to translate user insights into targeted lifecycle marketing strategies 
  • Partner with Business Development on identifying opportunities with external partners and planning any cross-promotion
  • Partner with Brand/Digital marketing on relevant and consistent product storytelling through the go-to-market process
  • Lead product storytelling through PR and editorial 
  • Demonstrate a strong understanding of the broader creative experiences ecosystem and competitive landscape to develop strategic product feedback, positioning and messaging 

Qualifications

  • BA/BS degree, or equivalent experience
  • 3+ years of business consulting, product marketing, brand marketing, and/or product management experience
  • Strong strategic and analytical mindset with the ability to also think creatively
  • Proven verbal and written communication skills with a strong customer focus
  • Proven ability to influence and lead cross-functional teams and execute go-to-market plans, from research to conception to launch/adoption 
  • Comfortable representing VSCO to external partners 
  • Comfortable working in a highly collaborative organization in a cross-functional capacity within a fast paced, often ambiguous, start-up environment

Nice to have

  • Start-up experience
  • Experience working on a subscription based product and/or promoting a membership
  •  A personal connection to photography and the arts

 

About VSCO

VSCO is a mobile app that helps you create beautiful, professional-looking photos and videos right from your mobile phone. We offer extensive high-end photo and video editing features, including 200+ presets, and access to a vibrant global community that inspires people to create and to share their diverse experiences with one another. Across all products and services, VSCO’s mission is to help everybody fall in love with their own creativity.

 

Job Perks

Free delicious lunches daily, amazing snack selections, and the best coffee around. Equity, health, vision, and dental insurance for families, and flexible vacation policy. 

 

Why VSCO?

 

Creative Freedom

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

 

The Working Life

At VSCO, everyone works hard but also takes the time to enjoy life outside of the office. Balance is important to us.

 

It Won’t Be Boring

Try new things. Think outside the box. We celebrate an environment that fights stagnation and challenges the status quo.

 

Interested in this position?

Tell us why you want to work at VSCO and what we should know about you.

 

VSCO believes in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at VSCO are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.