Vonage Mission

We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including digital and social.  Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers. 

Why this role matters

As Demand Generation Specialist , you will leverage digital marketing, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create lead generation programs that drive qualified leads and direct them to sales colleagues for follow-up and close. Join our team as a Demand Generation Specialist and leverage sales and product expertise to influence potential client understanding and buying decisions.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW...

What you will do

  • Support development and ensure effective execution of multi-channel marketing and demand generation programs and initiatives globally (i.e. through social media, display and content syndication)
  • Capture and ensure daily review of inbound leads
  • Perform research and potential lead identification using standard internal and external resources, databases and other information sources
  • Support the creation of Demand Generation campaigns to engage with prospective clients to ensure understanding and appreciation of Vonage products and services
  • Evangelize the Vonage brand and offerings through Demand Generation and digital marketing tactics, educating prospects on how they can achieve personal and/or business goals through Vonage solutions
  • Generate leads and ensure effective follow-up to incoming contacts and queries, through collaboration with SDRs
  • Support Sales and Marketing efforts to qualify potential customers
  • Support Demand Generation Managers to consistently meet established weekly and monthly contact, lead generation, capture and other measures
  • Maintain and expand the company’s prospect database
  • Help design and ensure execution of new and enhanced digital marketing and lead generation efforts
  • Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies
  • Help define and enhance demand generation analysis, reporting tools, dashboards and analytical techniques
  • Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement
  • Support team and cross-functional efforts to enhance existing and implement new marketing efforts

What you will bring

  • Strong understanding of the full range of products and services offered by Vonage Business
  • Strong proficiency with Vonage systems, GSuite, Salesforce.com and other communication tools
  • Possessing analytical thinking skills to support data-driven strategies and decision-making
  • Excellent interpersonal and communication skills, including writing, speaking and listening
  • Experience with spreadsheets (vlookups, Pivot Tables) would be highly valued 
  • Prior digital media experience in Paid Search, Paid Social, or Programmatic Display

What's required for application

  • Bachelor’s Degree in Communications, Marketing, Business or related discipline
  • Prior experience (3-4 years) in a Marketing, Demand Generation or related position

What's in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.



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