Virtue is looking for a Group Creative Director who loves to create brand fame at the intersection of advertising and entertainment. Your work should not only be culturally-relevant; what you do and make should BE culture itself. You should know what it takes to make a piece of work or a brand famous, newsworthy, and deserving of people’s time and attention.
As a Group Creative Director, you’d be responsible for overseeing an ever-shifting ‘portfolio’ of ongoing creative work, new projects, and pitches. Various creative teams will depend on you for guidance on the work itself. In addition, you will have several direct reports who will need your mentorship outside of specific projects or craft.
GCDs at Virtue have a special role in that they are both player and coach. Sometimes your hands are going to need to get dirty. Other times, you’ll be the ECD surrogate in front of clients, conveying that sense of senior creative leadership and guidance.
Be prepared to run independently. There will be times when you are the very last creative person to see and bless a piece of work before it goes out to the client. At Virtue, we don’t believe in having extra layers for no reason. It’s your responsibility to bring your creative vision to life. Or to help realize the creative vision of the team working under you on a particular project.
GCDs must also be ready to challenge the logical working processes in order to get to the best work.
What you’ll need to do:
- Set the bar for creative excellence and brilliance at the start of every project, so the working team knows how high we’re aiming.
- Work with strategy and client management to ‘widen the doorway’ for excellent work from the very beginning. It will be on you to challenge the ask, the brief, the insight.
- Provide creative direction for a number of projects simultaneously, making sure none of them backslide over the course of creative development.
- Be a sounding board and supportive creative leader for the teams under your direction, while at the same time making sure they know the expectations of the work.
- Cultivate a culture of high-volume creativity. This means pushing your teams to come up with lots and lots of ideas, knowing that most of them will either miss the mark strategically, creatively, or feasibly. From this process, beautiful gems can be unearthed.
- Guide teams in developing creative presentations, run mega pitches, be magnificent in front of clients, handle shoots, all the usual stuff.
- Spend time getting familiar with work in Central and South America. You will be leading projects outside of the USA. You may even work on global projects.
- Help your ECD build the broader creative vision for the agency.
- Jump in to teach more junior creatives whenever the opportunity arises. Your knowledge is invaluable to them.
- Make sure you and the creative department as a whole are aware of the work out there in the industry right now. Not just the bad stuff, but the ‘good’ stuff too.
- Play a role in talent recruitment, book reviews, interviews, etc.
- Work with the Business Development team to handle creds meetings, client engagement opportunities, etc.
- Run some internal departmental meetings. Be an MC when needed.
What you’ll need to bring with you:
- Solid experience in advertising
- A creative mission, something to prove to yourself or the world
- A career history with at least one or two surprising choices
- The ability to simultaneously frighten, calm, and convince clients
- Senior-level presentation skills
- An understanding of what it takes to persuade people, internally or externally, to get excellent work made
- A scrappy attitude. Resourcefulness. No dependence on bougie budgets or stacked staffing for your projects.
- Knowledge of how to work together, but also how to break through process and redirect a project that’s about to lose its creative integrity
- Contemporary taste in design, copy, art direction, music, etc. All the magical stuff we work with to make our work.
- A history of participating in culture in a genuine way
- Demonstrated experience managing multi-layered creative teams, from CD to intern
- Honesty, honesty, honesty. With creatives, with clients, with colleagues, and with yourself.