ABOUT VIRTUANCE

Virtuance is one of the nation’s leading providers of photography and visual marketing services to the real estate industry. We are the creators of HDReal®, our proprietary artificially intelligent imaging system, which has changed the way that real estate agents, property owners, and managers market their properties, allowing for quality, consistency, and value at scale. We support our clients with a world-class user experience, both online and in person. With a national footprint, limitless scalability, and an award-winning company culture, Virtuance is uniquely positioned to continue its fast growth trajectory in the years to come as we achieve our mission of serving more real estate professionals than any other listing marketing firm across the nation.

 

Since our founding in 2010, we’ve quickly expanded into 31 markets nationwide while maintaining a 97% customer satisfaction rating and industry-leading Net Promoter Scores.  Our service is second to none, and we work hard to always learn and improve as we continue to grow. As we like to say, we’re just getting started.

 

We strongly encourage people from underrepresented groups to apply.

 

OVERVIEW OF THE ROLE

To help us continue our rapid growth, we’re looking for a Demand Generation Manager to execute our omnichannel marketing strategy to generate, and nurture, high-quality leads. 

Reporting to the VP of Marketing, you’ll be responsible for providing a stable flow of leads through paid and organic channels.

The right candidate is a blend of a mad scientist and a data fanatic. You love running experiments and showing your work to help us acquire more clients while lowering CPL. 

DAY TO DAY RESPONSIBILITIES

  • Implement and manage lead generation campaigns via paid, earned, and owned channels
  • Design and optimize digital media touchpoints, including landing pages, emails, and ads
  • Create impactful lead nurture programs to improve conversion rates and overall lead quality
  • Increase MQLs and improve conversion to SQLs through experimentation and lead scoring best practices
  • Manage, maintain and optimize our Infusionsoft marketing automation software and campaigns that power all marketing efforts
  • Run experiments, track performance, and continually optimize campaigns
  • Report on KPIs you’re accountable for and make recommendations based on your findings
  • Collaborate with marketing, operations, and sales teams to identify opportunities to provide value to prospects throughout the buyer journey

YOU ARE

  • Data-driven. You know how to interpret and report on data, analyze it, and make decisions based on it
  • Creative. You find a way to solve problems that aren’t always straight forward. 
  • An owner. You don’t ride the coattails of others. You strive to take the initiative and making things happen on your own.
  • Organized. You achieve results on time while communicating progress along the way.
  • Client-focused. You want to know everything about our customers and how to provide them with value to attract similar clients. 
  • Collaborative. You provide ideas and suggestions to the team and ask for feedback on ways to improve your work.
  • A learner. You digest information regularly to make you a better marketer and person. You always have a backlog of ideas you want to try based on your learning.
  • MVP-minded. You don’t waste time making something perfect. You implement your ideas fast and improve as you go. 
  • Open and honest. You’re not afraid to challenge the status quo or say what you’re feeling. 

REQUIREMENTS

  • Strong alignment with Virtuance’s company values
  • 2+ years developing and executing measurable lead generation campaigns
  • 2+ years managing and optimizing paid channels with a focus on Google Adwords with a deep understanding of “audiences,” “pixels,” and “retargeting.”
  • Solid understanding of digital marketing strategy, conducting a/b tests & experiments
  • Ability to work autonomously while contributing to the overall KPI growth of the marketing team
  • Knowledge of email, paid media, and landing page creative and copywriting best practices
  • Proficient with Adobe Suite, HTML, WordPress, Zapier, Google Tag Manager, and Google Analytics
     
  • Experience working and architecting workflows using marketing automation platforms.

WHAT WE OFFER YOU

Compensation: A competitive base salary (salary range is $65,000 - $75,000) with limitless growth potential.

Benefits: Our team members are the foundation of our company, as such, our generous benefit package includes:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Mental Health Support (via Teladoc)
  • Generous 401k Employer Matching
  • Long-Term Disability Insurance
  • Paid Time-Off
  • Paid Maternity Leave
  • Internal Growth Opportunity
  • Training to set you up for success
  • Supportive team environment
  • Additional incentives for meeting/exceeding goals

 

MORE ABOUT VIRTUANCE

  • Founded in 2010, we have had uninterrupted double and triple percentage annual revenue growth, a proven track record of success and have been profitable every year since our founding.
  • We currently service more than 45,000 individual real estate professionals and dozens of enterprise-level clients.
  • Currently among the leading providers of Real Estate marketing services in dozens of markets around the country.
  • Team environment with an emphasis on a work-hard, play-hard & no excuses attitude.
  • Entrepreneurial, ‘lean startup’ mentality with limitless potential for growth and earning potential.
  • Core team of 75+ in Denver Headquarters in addition to more than 250+ HDReal® photographers in the field across 20 states.


AWARD-WINNING CULTURE AND TEAM

  • Denver Business Journal recognized Virtuance as the 4th Best Company to work for in Denver for multiple years
  • INC 5000 recognized Virtuance as one of the fastest growing companies in the USA
  • Houzz recognized Virtuance for industry leading service on a national level


HOW TO APPLY

Fill out the form and submit your resume and cover letter below.  We will only consider applicants who submit both a resume and a cover letter.

 

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Virtuance are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.