Virta is an online specialty medical clinic that reverses type 2 diabetes safely and sustainably, without the risks, costs, or side effects of medications or surgery. Our innovations in nutritional biochemistry, data science and digital tools combined with our clinical clinical expertise are shifting the diabetes treatment paradigm from management to reversal. Our mission - to reverse type 2 diabetes in 100 million people by 2025.
Virta Health is looking for our first HCP Marketing Lead to be based in San Francisco, CA.
Develop and oversee execution of health care provider (HCP) marketing strategy for Virta, with goal of building large HCP following for Virta content, news, science as well as advocacy for Virta with insurance carriers, medical policy institutions, etc.
Develop and manage detailed content strategy and calendar
Write and work with others to produce high-quality, data-driven content - written, video, multimedia
Work with marketing staff to deploy content via email, social media, earned and bought media channels, etc.
Develop and lead execution of scientific/clinical conference/meeting strategy for Virta including acquisition of speaking slots, and coordination with Commercial team to manage promotional investments at meetings
Advanced clinical degree required
3+ years experience writing content for a clinical audience required
3+ years experience with strategy formulation for Health care provider advocacy/loyalty required
Experience with Health Care Provider marketing strategy & execution preferred
Experience coordinating/leading company presence at clinical conferences preferred
Virta’s company values drive our culture, so you’ll do well if:
You put people first and take care of yourself, your peers, and our patients equally
You have a strong sense of ownership and take initiative while empowering others to do the same
You prioritize positive impact over busy work
You have no ego and understand that everyone has something to bring to the table regardless of experience
You appreciate transparency and promote trust and empowerment through open access of information
You are evidence-based and prioritize data and science over seniority or dogma