At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Viral Nation’s Product Marketing Manager is responsible for driving the Go-to-Market strategies and Inbound for our suite of mobile, web, and brand safety applications. This role will work closely with cross-functional teams to position, launch, and promote our apps to achieve business objectives and maximize user acquisition and engagement across both B2B and B2C channels.
Responsibilities:
- Develop and execute go-to-market strategies that aligns with the company’s broader objectives
- Act as voice of the customer, building pipeline and framework for contextualizing the needs of our Customers, Sellers, and the industry landscape
- Craft compelling positioning and messaging tailored to different customer segments in both B2B and B2C markets.
- Understand and map out the customer journey, from awareness to advocacy. Collaborate on the different marketing channels (paid, social, email, web, pr, etc.)
- Actively influence product decisions by providing market insights and customer feedback to shape the product roadmap and prioritization.
- Maximize use of go-to-market channels including blog posts, feature guides, promotional videos, and sales material to drive adoption, user engagement, and sales support.
- Track and analyze key performance indicators (KPIs) such as download rates, user engagement, and ROI of marketing campaigns.
- Conduct market research and user surveys to understand customer needs, preferences, and behaviors specific to mobile apps.
- Monitor the competitive landscape to identify market opportunities and threats, and update product positioning accordingly.
- Partner closely with Product, Sales, Data, Insights, and Customer Success.
Qualifications and Skills:
- Bachelor's Degree in Marketing, Business, or a related field.
- 5+ years of experience in product marketing
- Strong analytical skills with proficiency in analytics tools (e.g., Mixpanel).
- Experience in both B2B and B2C marketing is a plus.
- Excellent communication and presentation skills, with the ability to effectively convey complex insights to stakeholders at all levels.
- Strong project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment.
- Passion for understanding consumer behavior and trends, and a commitment to driving consumer-centricity across the organization.
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
