At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
What You'll Do Here:
- Work with Media Buyers to execute targeting strategy by owning audience creation and data orchestration across our tech stack
- Conduct comprehensive audits on ad tracking and setup for potential clients to ensure accuracy and effectiveness; develop and implement remediation plans as needed to optimize ad performance and reporting integrity
- Implement end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators
- Develop and implement a robust and standardized taxonomy across channels
- Work cross-functionally with internal stakeholders, paid media, and creative teams to tag, wrap, and traffic campaign assets
- Conduct ad hoc analysis and troubleshoot discrepancies or other issues across DSPs and analytics platforms
- Create and maintain thorough documentation of ad ops processes and procedures
- Assist in Marketing Tech development to support all biddable media campaigns
- Generating and analyzing reports via API calls to provide insights and recommendations to stakeholders
What You Need To Have:
- 3+ years working in Ad Operations or Media Buying
- Experience managing a team
- Experience working across the the Google tech stack (Google Analytics, Looker Studio, Google Tag Manager, AdWords, DV360, SA360, DCM)
- Experience with Social Media Ad Platforms, pixel implementation, event tracking, audience creation (Meta, Instagram, TikTok, Snapchat)
- DSP/PMP/DMP Ad-Server setup knowledge
- Knowledge of mobile app install campaigns (SKAN, MMPs)
- Strong communication and interpersonal skills
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
