Vimeo’s VHX team helps businesses launch their own streaming video service on every platform – “Netflix in a box.” We have built a product loved by our customers, but have only just begun tapping into our potential market. The Director of Marketing will be responsible for communicating the value of the VHX platform to prospective and existing customers and bringing in new sellers, both large and small.
We are searching for a proven marketer with specific experience in creating demand among SMBs and/or enterprise clients through the use of direct response, product marketing, content strategy, and other channels. This role will have a direct impact on our bottom line and the perception of our brand in the marketplace.
The right candidate is team oriented, comfortable working in a high-growth, hands-on environment, and up for a challenge. Strong analytical and organization skills and a ROI driven approach to marketing is required.
What you'll do:
Develop and implement the strategic direction of demand generation and direct response programs that will help drive our customer base
Own the strategy, plan, and budget that helps us to achieve that goal
Lead development of go-to-market strategy and plans for key product launches and partnerships, and work cross-functionally to execute those plans
Build clear use cases and personas for our existing and potential clients, and put together sales and marketing materials that are targeted to their needs
Work closely with Sales to communicate the value of new features and partnerships
Work closely with Sales to develop materials to drive the sales process
Measure the performance of marketing programs and campaigns
Lead, inspire, grow, and manage a growing marketing team
Skills & knowledge you should possess:
Strong B2B marketing experience
Experience managing, measuring, and driving demand through multiple marketing channels (partner, inbound, outbound, etc)
Experience with market and customer segmentation
A high level of comfort with data and pulling insights out of that data
Self-motivated, a natural problem-solver, and a great communicator
Management experience and a track record of building a great team
Must be able to maintain high-quality output, lead by example, and demonstrate accountability
Vimeo’s mission is to empower creators to make, share and sell amazing videos directly to viewers worldwide, in the highest quality possible and with no interruptive advertising. Vimeo is home to the world’s leading video creators and the hundreds of millions of viewers who love them. We’d love to welcome you to both our team, and our community.
Founded in 2004 and based in New York City, Vimeo, Inc is an operating business of IAC (NASDAQ: IACI).