Vimeo is looking for a passionate and seasoned Product Marketer to join the Product Marketing Team. You’ll work at the intersection of product, sales, marketing and creative teams to orchestrate high-impact product launches, obtain in-depth customer and market insights, develop personas and use cases, drive messaging, collateral and sales plays and own sales enablement and knowledge sharing. This role is ideal for a data-driven self-starter who can work on both creative marketing initiatives and data-driven strategies. The role requires thorough familiarity with the B2B marketing and sales process and best practices and experience supporting and enabling sales teams in a B2B SaaS company.

What you’ll do:

  • Conduct thorough user research and definition of buyer personas to properly package our products and inform internal stakeholders
  • Gather competitive analysis and industry insights to educate internal stakeholders and help inform product road mapping, pricing, industry mapping, etc.
  • Work with the Content Marketing team on persona-based collateral and lead generation activities including webinars, videos, case studies, whitepapers, etc.
  • Work with the B2B Demand Generation and Performance Marketing teams to develop campaigns towards the company’s business goals and KPIs
  • Partner closely with sales enablement and content teams to develop sales materials including sales decks, datasheets, ROI calculators, battle cards, etc.
  • Define and own sales plays we want to put in motion and partner with XFN teams to activate against them 
  • Utilize insights from Google Analytics, Salesforce, and Marketo to measure, track and optimize the success of product marketing programs and activities

Skills and knowledge you should possess:

  • 3-5 years of product or marketing experience, B2B or enterprise SaaS strongly preferred
  • Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative teams on driving growth through product marketing initiatives
  • Proven self-starter with a bias for action, who can both execute and strategize, and who is comfortable with ambiguity
  • Analytical mindset, and a working sense of Marketo, Salesforce, and GA, using these platforms to report on KPIs to track performance and identify trends
  • Excellent verbal and written communication skills with strong copywriting and messaging skills, comfortable speaking in front of diverse audiences
  • Insane attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks effortlessly
  • Accustomed to driving results in a collaborative, fast-paced environment

About us:

Vimeo (NASDAQ: VMEO) is the world’s leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 230 million users — from creatives to entrepreneurs to the world’s largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

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Vimeo Diversity, Equity & Inclusion: Voluntary Demographics

We work hard to enable creators of all kinds to succeed, and to that end, we prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and creativity. We’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day.

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