At Vidyard, we make life easier for sellers, marketers and corporate communicators. Our video messaging tools, digital sales room platform, and other products are used by Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.
About the Role
Vidyard is looking for a Senior Performance Marketing Manager (12 month contract) to join our Demand Generation team. Reporting to the Manager, Demand Generation, you will lead our performance marketing efforts to drive user acquisition, conversion, revenue growth, and improve campaign efficiency.
This role is pivotal in shaping Vidyard's future by developing and executing data-driven strategies across paid channels, collaborating closely with cross-functional teams, and continuously optimizing our paid media program for maximum impact. As a senior member of the team, you will have the opportunity to not only make a significant impact on Vidyard's growth trajectory but also to grow your career in a dynamic and fast-paced environment where we drive change together.
This is a remote role open to candidates located in Canada.
About the Team
Our Demand Generation Team is responsible for expanding Vidyard’s market footprint through targeted digital marketing and demand generation programs. We are a growing team of 4, focused on sourcing, capturing, and nurturing demand and pipeline for both our sales-led and product-led businesses.
What You’ll Work On
- Develop and execute comprehensive performance marketing strategies across paid channels such as SEM, paid social, display, and video.
- Own the end-to-end build and management of campaigns, including budget allocation, targeting, ad creative development, and performance tracking.
- Analyze campaign performance data to identify trends, insights, and optimization opportunities, and implement strategies to improve ROI and lead quality.
- Surface experimentation opportunities to iterate and improve campaign performance.
- Collaborate with cross-functional teams, including product marketing, content marketing, and sales, to align campaign messaging, creatives, and objectives with overall business goals.
- Work closely with business operations to develop and refine attribution models and recurring reports and dashboards.
- Communicate program results to cross-functional stakeholders.
- Lead day-to-day communications with third-party vendors and platform representatives to resolve issues, build roadmaps, and facilitate program success.
- Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.
What You’ll Bring to this Role and Your New Team:
- 5+ years of hands-on experience in performance marketing, with a proven track record of driving user acquisition and revenue growth through paid channels.
- Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms.
- Knowledge of how first-party data, conversion tracking, and attribution models work together.
- Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
- Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.
- Strong attention to detail.
- Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets.
Preferred Tech Stack
- Google Ads (including Google Display Network, YouTube, PMax)
- LinkedIn Ads
- Facebook Ads Manager
- Marketing automation platforms (e.g. Marketo)
- CRM platforms (e.g. Salesforce)
- Data analytics tools (e.g. Looker, Excel)
- First-party data software (e.g. Switch Growth)
Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for.
As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.
What You’ll Love about Vidyard:
- Competitive pay
- Comprehensive, flexible benefits on day one*
- Wellness allowance to spend on what's important to you
- Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
- Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
- Allowance to support your ongoing growth and development
- Parental leave top-up
- Paid volunteer hours
- Employee resource groups to empower and drive change at Vidyard and in our communities
- RRSP match*
- Stock options
- Flexible holiday program
- Home office stipend
- Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.
We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Unsolicited resumes from Agencies will not be accepted.
Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at recruitment@vidyard.com.
