At Vidyard, we make life easier for sellers, marketers and corporate communicators. Our video messaging tools, digital sales room platform, and other products are used by Microsoft, LinkedIn, and thousands of other companies. We're passionate about elevating our customers, our teammates, our communities, and ourselves.
About the Role
Are you excited to test and launch new demand generation programs? Do you thrive working cross-functionally to hit full funnel targets? We’re seeking a Demand Generation Specialist to help build programs towards marketing pipeline targets and new user acquisition, with a specific focus on Account-Based Marketing (ABM). In this role, you’ll collaborate closely with the sales team to create programs targeting enterprise-sized accounts, generating and influencing the pipeline for the sales-led side of our business. You will work with marketing stakeholders and cross-functional teams like Sales, Partnerships, and RevOps to achieve pipeline and revenue objectives. If you have a data-driven mindset and are exceptionally skilled at working in an innovative, fast-paced environment, this role is for you.
This is a remote role open to candidates located in Canada.
What You’ll Work On
- Develop and execute ABM strategies to generate demand, accelerate pipeline growth within enterprise accounts, and meet our growth goals.
- Own the end-to-end execution of ABM programs, from strategy development and campaign set-up to performance tracking and reporting.
- Collaborate closely with sales teams to align marketing efforts with sales objectives and ensure seamless execution of account-based campaigns.
- Utilize data-driven insights to identify target accounts, personalize outreach, and optimize campaign performance.
- Work closely with the marketing team to build multi-channel marketing campaigns, leverage a mix of channels such as email, paid media, high-value in-person events, advocate referral, and webinars.
- Work closely with RevOps to develop and refine attribution models and recurring reports and dashboards.
- Communicate program results to cross-functional stakeholders.
What You’ll Bring to this Role and Your New Team
- A minimum of 4 years experience as a marketing specialist, or demand generation specialist in B2B software
- Proven track record of driving measurable results, including pipeline growth and revenue generation, through ABM strategies.
- Strong technical aptitude and an ability to learn new tools quickly and self-sufficiently
- Experience collaborating closely with sales, RevOps, and partnership teams
- Experience working with a Salesforce and/or equivalent CRM systems, ABM platforms, webinar platforms, and reporting softwares such as Looker
- Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to cross-functional teams
- A strong knowledge on demand generation best practices. You consistently invest in upskilling and learning about trends in the industry
- An attention to detail that is second to none
- An ability to work effectively under tight deadlines and manage projects from start to finish
Preferred Tech Stack
- Marketing automation platforms (e.g., Marketo)
- CRM systems (e.g., Salesforce)
- ABM platforms (e.g., Demandbase, Terminus)
- Analytics tools (e.g., Looker, Excel, Salesforce reports)
- Sales automation platforms (e.g. Salesloft)
Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for.
As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.
What You’ll Love about Vidyard:
- Competitive pay
- Comprehensive, flexible benefits on day one*
- Wellness allowance to spend on what's important to you
- Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life
- Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage*
- Allowance to support your ongoing growth and development
- Parental leave top-up
- Paid volunteer hours
- Employee resource groups to empower and drive change at Vidyard and in our communities
- RRSP match*
- Stock options
- Flexible holiday program
- Home office stipend
- Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.
*Benefits described are Canadian specific, if you’re located in another country our People team will speak with you about localized benefits for you.
We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Unsolicited resumes from Agencies will not be accepted.
Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at recruitment@vidyard.com.
