Vidyard is looking for a resourceful and organized Marketing Automation Specialist to join our high-performance marketing team! In this role we are looking for someone who has a solid understanding of data logic and workflows, and a track record of building, optimizing and reporting on strategic omni-channel campaigns.
A bit about you:
You love marketing automation, building campaigns, and all things MarTech. Not only that, but you’re not afraid to roll up your sleeves and dig into the data and systems. You take an analytical but creative approach to problem solving, experimenting and optimizing campaigns, and are constantly thinking about scalability and new ways to engage and qualify online prospects.
If you’re passionate about innovation and enjoy creating top-notch workflows and programs – we’d love to chat!
As our Marketing Automation Specialist, you will:
Work cross-functionally to develop strategic workflows and smart campaigns that support the execution and optimization of Marketing programs designed to align with the buyer’s journey
Review workflow and campaign performance to suggest optimizations, set up automation, personalization, and testing focused on continuous improvement with regular reporting
Work closely with GTM Operations and Marketing Automation Manager to ensure data alignment across systems (Product, Data Warehouse, MAP, CRM, and other MarTech)
Setup Salesforce campaigns and building appropriate workflows to ensure that data from integrated marketing programs flows accurately into Salesforce
Actively provide recommendations and execute on the ongoing efforts of marketing automation best practices: database health and quality, segmentation, lead list creation, program templates, forms, and system assets for accurate, integrated reporting
Support Marketing Automation Manager with optimization and execution within other marketing channels and tactics such as Chat Bots, in-product messaging, web forms, landing pages, data enrichment, and lead scoring
Seek out and validate new channel opportunities to enable Vidyard to expand our reach and optimize the experience across the buyer’s journey
To be an effective team member, you will:
Possess a university degree or college diploma in business, marketing, or related field
Have a minimum of 2 years experience in a professional marketing department using Marketing Automation (preferably Marketo), CRM (preferably Salesforce.com) and Web Chat tools (preferably Intercom.io)
Understand marketing, sales, and business processes and be able to effectively communicate across teams
Experience building, testing and reporting on marketing automation campaigns
A technical background with a basic knowledge of HTML, API integrations and webhooks and strong attention to detail
Demonstrate strong analytical, problem solving, communication and time management skills
Ability to learn quickly in a fast-paced, entrepreneurial environment
Experience in a product-led-growth environment is considered an asset
What does Vidyard do?
Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.
Life as a Vidyardian:
You will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work.
At Vidyard you will work alongside the best and brightest in the industry. We hire carefully for technical expertise and cultural fit, and are proud of our team!
We never miss an opportunity to have fun. We host social events in addition to holiday celebrations, not to mention our legendary parties!
Perks & Benefits
We offer generous subsidies for health & wellness and continuing education, on top of competitive pay & health benefits.
We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted.
Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Talent Acquisition Team.