The B2B PR Manager will work on growing and strengthening the business through setting Viber’s communication strategy and execution, through owned and earned channels. This individual will focus on transcending the voice of the company internally and externally for our revenue products and team on a global scale.   

The ideal candidate has a strong understanding of global PR and media in the digital tech space, and is highly results driven. We’re looking for someone who will be able to create captivating stories with our unique native and traditional advertising products, along with our SMS and voice calling products.  

Responsibilities:

  • Direct communication strategy and unique tone of voice.
  • Create strategic PR plans in collaboration with marketing teams and agencies to cover all aspects of media mix
  • Plan and implement initiatives that will ensure high and accurate media exposure (e.g. press conferences, interviews, etc.)
  • Create and organize content for pitches, releases and other marketing initiatives
  • Promotion of Executive staff via media tours, events and territory visits
  • Oversee integrated social media campaigns and customer engagement through social media
  • Oversee business media relations programs of seasonal, and timely announced media campaigns
  • Brief and coordinate written PR materials (e.g. press releases, Q&As, story ideas, etc.) and campaign toolkits for local markets
  • Create toolkits for local market implementation of PR strategy for our Revenue Team
  • Direct multiple PR agencies
  • Crisis plan: response and messaging
  • Provide analysis and reporting of PR coverage to Executive team

Requirements:

  • 5+ years international PR experience
  • Strong written and spoken English
  • Experience working on digital B2B PR; with proven success in contributing to overall department and company goals – in house or agency
  • Strong understanding of messaging space, Viber brand, company goals, and business strategy
  • Creative and analytical thinking
  • Strong relationship with key media
  • Passion for mobile tech and digital entertainment is a must
  • Self- starter: highly motivated individual able to keep up in this fast-paced environment

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