Via is changing the way the world moves, and as a PR Associate, you will play a meaningful role in telling the stories that demonstrate the impact of technology-driven transit solutions. You will be a conductor for the voice for our 500+ partners and millions of riders around the globe in the press, spreading the messages of equity, access, sustainability, and resilience. You are at the center of what’s happening at Via, with visibility and insight into newsworthy launches, big announcements, and ongoing growth efforts. As part of Via’s marketing team and under the leadership of the PR Principal, you will have the opportunity to work with marketing specialists, designers, copywriters, and brand marketers as we continue to differentiate the Via brand, and communicate the benefits of TransitTech.

What You'll Do:

  • Take a leading role in the coordination of global partner launch announcements and events, under the management of the PR Principal. 
  • Draft press releases, pitches, and messaging to support partner launch efforts, all while accurately conveying the Via brand. 
  • Maintain regular communication with Via partnership leads to identify priority launch markets
  • Liaise closely with Via Rider Growth and Partner Success teams to uncover opportunities for PR to partner on marketing efforts post launch.
  • Draft and post social media content (LinkedIn, Twitter, Facebook) related to press announcements and top media placements.
  • Work with and support the PR Principal to craft compelling stories and pitches about Via’s business and point-of-differentiation in the marketplace.
  • Regularly manage and maintain team media lists, with ongoing audit of “who’s who” in the tech, transit, and logistics landscape.
  • Responsible for daily media monitoring and reporting.
  • Draft monthly “Via in the News” coverage reports for global employees and investors.

Who You Are:

  • Deep understanding of the media landscape, with technology, trade, and business preferred.
  • Personal experience developing pitches and securing top-tier press coverage.
  • Creative thinker who can develop out-of-the box solutions and storylines.
  • Strong communicator, who is able to adapt their level of detail depending on the audience.
  • Passion for founder-led companies, and playing a meaningful role in the company’s growth.
  • Independent, organized, and self-starter who is comfortable taking on a high level of responsibility.
  • Humble, low ego, team player.
  • Prior experience in public relations or communications, either at an agency or in-house.
  • 3+ years of experience in public relations is preferred.

What Catches Our Eye:

  • Stories speak for themselves. Media coverage and writing samples that stand out.
  • Confidence in communication-- whether to reporters, internal parties, or Via’s partner teams around the globe.
  • Ability to demonstrate your ability to manage multiple priorities and messages
  • Confident, human writers. We will help you through the process, but we’re looking for someone who can churn out a solid first draft.

We’re Via, and we build technology that changes the way the world moves. We pioneered the TransitTech category to ensure that the future of transportation is shared, dynamic public mobility — the kind that reduces carbon emissions across congested cities, minimizes reliance on private cars, and provides everyone with accessible, efficient, and affordable ways of getting around. 

With the addition of Remix into our portfolio, we created the first end-to-end TransitTech solution for cities and transit agencies, offering world-class software, service design, and operational expertise to fundamentally improve the way the world moves.

We’re committed to building and nurturing a team as diverse as the communities we serve. Bringing transportation equity to the world begins with championing equal opportunity in our own offices. All backgrounds, identities, and voices are welcomed and celebrated here.

Ready to join the ride?

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