The Director, Demand Generation is responsible for leading and coordinating global demand generation efforts for Via’s Partnerships (our B2B/B2G SaaS business), generating qualified pipeline for Sales. This leader will work closely across teams to develop impactful marketing programs that build a prospect pool, generate qualified leads, and create a pipeline that closes. You will be responsible for building and leading a team focused on digital marketing, scalable programs, and unique integrated campaigns. This leader will set global demand gen goals based on revenue targets, manage, and optimize performance. 

The ideal candidate has a passion for technology, an entrepreneurial spirit, and a successful track record building and driving a high performing demand gen strategy and team. This is a key role, contributing in critical ways to the success of Via’s fast growing Platform business. 


  • Drive global B2B/B2G demand generation strategy and tactics 
  • Take ownership over and be accountable for qualified pipeline to meet revenue targets 
  • Work closely with global Sales leaders to identify priorities - region, account, solution 
  • Build Marketing capability as a key contributor to business performance 
  • Develop and execute the company's strategy for building, managing, and growing leads in target markets for key solution areas 
  • Understand target audiences, and drive the creation of new campaigns that are relevant to the right stakeholder at the right time, across all stages of a buyer’s journey
  • Develop global campaigns with a clear localization strategy, and work with regional teams to enable campaign activation 
  • Work with Marketing Operations to build budgets and develop and manage analytics for lead generation, conversion, and revenue growth 
  • Ensure accurate campaign attribution tracking, create new tracking systems as needed, and evaluate campaign effectiveness
  • Hire, develop, and lead an inclusive, engaged, and high performing team


  • 7+ years developing and executing strategic demand gen and ABM programs in a B2B, SaaS or Enterprise environment
  • Hands-on experience working with demand generation tools, including marketing automation and lead scoring software, ABM and other demand ops tools
  • Strong leadership skills with excellent communication and people management capabilities. Ideal candidate will have experience building and managing a strong team.
  • Exceptional collaboration and relationship building across Marketing, Sales Ops, and Sales teams
  • Clear point of view on approach to ABM 
  • Background working with/implementing B2B demand waterfall reporting model (e.g. lead scoring, service-level agreements, lead sourced/influenced ratios)
  • Strong skills in campaign development and channel strategy 
  • Budget allocation and reporting experience
  • Familiarity with SFDC and marketing automation platforms 
  • Ability to work in a fast paced environment, take ownership, and drive results quickly - while optimizing over time 

At Via, we're on the cutting edge of mobility. We’re building revolutionary technology that’s changing the way people get around. It's on-demand transit on a mass scale, a smarter transportation that’s friendly to our planet. From on-demand autonomous shuttles in Australia to dynamically routed bus fleets in Singapore, our sophisticated operating system is powering transportation in the world’s biggest cities and is sought after by prominent transportation players globally. We’ve provided more than 50 million shared rides already, and we’re growing at an astonishing rate. We have offices in more than 15 countries and deployments in more than 50 markets, with a goal of hundreds of deployments within the next two years. If you’re someone who relishes wearing multiple hats, never backs down from a challenge, and loves getting things done, we’d love to hear from you!

 Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.

 Via is an equal opportunity employer.

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